International Business Essay Example | Topics and Well Written Essays - 3000 words - 22

International Business - Essay Example Operating under three main segments -- Automobiles, Motorcycles, and Financial Services, the company well-known three brands -- BMW, MINI and Rolls-Royce, goes with the popularity of company. Its BMW automobile range encompasses the 1 Series, Series 3, the 5 Series, and 7 Series, the sports utility vehicles, X3, X5, and X6 and M models, such as M3, M5, and M6. It makes available to customer cars under MINI brand and motorcycles under the BMW brand. The Rolls-Royce brands include three luxury cars, Phantom, Coupe and Ghost. With continued production assembly, services and sales subsidiaries made throughout the world, (Reuters, 2010a), BWM is undeniably a global company that can be affected by globalization. One of best proofs of a company’s attainment of its long-term health is the behaviour of its stock price in the stock market as the same could indicate achievement of wealth maximization objective (Bernstein, 1993; Brigham and Houston, 2002). This paper seeks to examine how the BMW may have benefited from the actual and potential impacts of globalization on the company by analysing the possible strategies that the company has employed. This will also evaluate the possible strategies of going forward which the company might use to response to the impacts of globalization that would be identified. The paper will discuss first the different models to understand the company’s strategies. The models include the PEST, Five-Forces and SWOT and determine whether the same are applied by BMW in its choice of strategies. The paper will end-up evaluating the present strategies used by the company and recommend what should be done by company in relation with models describe. The analysis will include using available information for BMW from its 2010 Annual Report and its websites. This paper has chosen BMW as this researcher finds interesting to see how car manufacturers could really

Regional Problems and Urban Problems Experienced In UK Economy Essay Example for Free

Regional Problems and Urban Problems Experienced In UK Economy Essay United Kingdom economy is a developed economy. Developed economies experiences different challenges as its tries to sustain its operations, in this essay I shall write on the urban and regional problems experienced in the United Kingdom economy. According to Office of the Deputy Prime Minister, (2006) growth of the economy came along with increased migration to the cities where the economic activities were many. This migration strains the resources available such as the infrastructure of roads, railways, water and sewage systems, waste managements and sustainable supply of food and other consumable goods (Jacobs, 2006). Such straining of limited resources makes them more expensive as a result lives in the cities is becoming expensive by the day. There is also stiff competition for the available job opportunities as the local and migrants from other countries flock in the country in seek of Jobs. These ends up denying the locals who are not much skilled accessibility to Jobs which leads to most people being Jobless in cities which are expensive to sustain their livelihood they therefore result to crime. This is the reason why state of insecurity and crime is in increase as the economy grows. According to George, (2007) the regions surrounding such strong economies tend to dwindle because most of their experienced laborer seeks employment in the already developed economies because their compensations are much higher. This denies them a chance to develop as they brain washed. The performances of such economy and its effect in the region could be measured by use of Regional Economic Performance (PSA) target and Gross Value Added (GVA). Therefore there is need to strategize on how United Kingdom would be able to solve the regional and urban problems which they experience for its sustainability References George, C, 2007. ‘Regional Activity Relocation Problems In A Developing Economy’, Center of Economic Research. Vol. 12, no. 1, pp. 311-338 Jacobs, B, 2006. ‘Cities Under Stress: Problems of Development and Decline’, Journal of Contingencies and Crisis Management, Vol. 2, no. 2, pp. 104 – 112. Office of the Deputy Prime Minister, (2006), UK Presidency EU Ministerial Informal on Sustainable Communities, Available at http://www. communities. gov. uk/documents/cit

The Possibilities of Expanding the Business into New Overseas Markets E

The Possibilities of Expanding the Business into New Overseas Markets As international marketing consultant of Mackie’s of Scotland, the ice cream maker, it is my duty to consider the possibilities of expanding the business into new overseas markets, successfully. The Scottish ice cream market will be researched thoroughly. The UK target market of Mackie’s will be analysed. Finally a suitable country will be chosen to market the product to. The countries that will be selected from will be Saudi Arabia, Germany or Ireland. The UK ice cream market is estimated to be worth  £1.25 billion. Mackie’s of Scotland have been making ice cream in Aberdeenshire since the 1960’s, although they have been farming since before the turn of the century. Ice cream has been in existence since 618A.D but is rumoured to have been invented in 200B.C in China. The first documentation of ice cream in Britain is dated in 1672 during the reign of Charles II. The uniqueness of Mackie’s ice cream is that firstly it is made in Scotland, it is made with the help of Jersey and Angus cows, it is run by a Scottish family/workforce, Mackie’s is the market leader in Scotland with 45% of the market and has an 11% UK wide market. Mackie’s aim is to strengthen its UK market position and then look into potential export opportunities. These factors mean that the company and product are idea and ripe for expansion into foreign markets. Mackie’s trademark symbol is a milkmaid milking a cow in a field. The traditional flavour of the ice cream is represented by blue packaging. It is not called vanilla but simply traditional. No flavours are added to Mackie’s Traditional. Other flavours in the range include Honeycomb Harvest, Strawberry and Cream, Caramel Choc Mint, Absolutely Chocolate as well as Organic Ice Cream. Traditional is available in 120ml tubs, 500ml, 1 litre, 2 litre, 5 litre and 10 litre tubs. Honeycomb Harvest, which has orange, blue and white packaging, is available in all sizes except 2 and 10 litre tubs. Strawberry and Cream, which has red, blue and white packaging, is available in all sizes except 500ml, 2 and 10 litre tubs. Caramel Choc Mint, which has green, blue and white packaging, is available in 1 and 5 litre tubs. Absolutely Chocolate, which has brown, blue and white packaging, is available in all sizes except 500ml, 2 and 10 litre tubs. O... ...he market. The Saudis use Riyals the Germans and Irish operate on Euros. The country that I would choose to market the ice cream to would be Ireland. Politically Scotland and Ireland use similar techniques, they trade with similar countries, agriculture and industry are the main sources of income. Economically Ireland is stable. The amount of tourists that visit Ireland is quite phenomenal and it would be an opportunity wasted if Mackie’s don’t enter the market there. Ireland has a low population which could be seen as a good attribute, this is because Mackie’s are already market leader in Scotland, which has a population of 5 million. Therefore 2.8 million people to target would be relatively cheap, and another market could belong to Mackie’s. Technologically Ireland is advancing. However only ice cream giants like Wall’s will have far superior ice cream making equipment than Mackie’s. Technology advances in the country could help Mackie’s in Scotland. I feel that Saudi Arabia would not accept the product with specific Scottish branding. Germany being a very nationalistic country would also reject the ice cream as they would favour German brands of ice cream.

The Unbearable Lightness of Being - It is Better to Carry a Heavy Load

The Unbearable Lightness of Being - It is Better to Carry a Heavy Load "Is it better to carry a heavy load on your shoulders, or cope with the unbearable lightness of being?" Phillip Kaufman coupled brilliant film techniques with wonderful acting to put together the film The Unbearable Lightness of Being based off of Milan Kundera's novel of the same title. The film is set in Prague during the spring of 1968. At this time the Russians are still trying to exercise their communist control over Czechoslovakia, and Prague is a city filled with political uprisings and violent outbursts from the Czech people. Within the movie and the plot, Kaufman and Kundera want to help us answer the question, "is it better to carry a heavy load on your shoulders, or cope with the unbearable lightness of being?" The answer comes to us through watching the love triangle that is built around Sabina, Tereza, and Tomas. Sabina is our example of the individual who would rather cope with the unbearable lightness of being than deal with all of the maladies of everyday life. Tereza on the other hand fully accepts the world around her, whether it is pleasant or not. The movie uses the ir artwork, their concern for political issues, and their relationships with Thomas to contrast Sabina and Tereza. Sabina represents the individual who would rather ignore reality and cope with the wonderful delusion that replaces it. Her relationship with Tomas is the first example we are presented of Sabina's inclination to avoid the truth. In the beginning of the film Tomas is shown to be what we would call a player. The very first scene of the film is of him leaving his doctoral responsibilities to join one of his nurses in the doctors' quarters to have sex. It ... ...mas and choice to carry the burden was the better choice being as that Tomas chose to stay with her than with Sabina. In the end, when the couple is removed from the city and they live in their own little isolated world, we see the extent of their happiness. In the very last scene of the movie, Tomas and Tereza look at each other, and each confesses that they are completely happy. Their happiness is an affirmation that it is better to carry a heavy load on your shoulders than to cope with the unbearable lightness of being. All you have to do is hope that one day the load gets lighter as it did for Tomas and Tereza. Work Cited Kundera, Milan. The Unbearable Lightness of Being: A Lover's Story. Trans. Henry Michael Hiem. New York: Harper, 1984. Work Consulted Banerjee, Maria Nemcova. Terminal Paradox: The Novels of Milan Kundera. New York: Grove, 1990.

Evaluate the Causes of World War I Essay

World war one is one of the most important events in world history. It took place in Europe in 1914-1918. The whole world participated this war. So everyone had some responsibility. There are more than one reasons for the outbreak of this war. Mainly, it was the expansion form of nationalism & the alliances system. Other issues played a major part too, such as imperialism, the industrial revolution, naval race and domestic factors. One of the main long term causes as I said before is Nationalism. Nationalism is the patriotic feeling when people believe passionately for their countries. The extreme feeling of nationalism is called ethnocentrism and it leads to fascism. Nationalism also, promoted the war because nationalists wanted to reestablish their nation’s power. Th e majority of people before and during the world war one, wanted to have a larger territory. Flags are created to represent a country. The three countries that formed the Triple Alliance was formed by different ethnic groups. Above all, Austria’s – Hungary’s ethnic groups wanted their independence. These groups were, Slovaks, Serbs & Czechs. They wanted to rule themselves and have their own state. Particularly, many Serbs in different territories wanted to join the neighboring state of Serbia. Italy was also formed from a collection of smaller states, aiming at having its government established. The trigger cause of world war one was the assassination of Archduke Franz Ferdinard & his wife also by a Serbian nationalist. This happened in June 1914 while they were in Sarajevo, Bosnia which was a part of Austria – Hungary. This assassination was in protest to Austria – Hungary having control of the region. This was the extreme form of nationalism as I said above, that killed the prince of Austria and world war one began. Another cause which cause the war is imperialism. In other words, the competition among powerful countries to extend their power. All the countries were looking for ways to conquer oversea colonies. There was a competitive feeling about it. They also needed more resources. Naval bases for Germany & Britain were also of paramount important. For example, France & Russia prepared to face any German invasion. Germany took from France an important industrial area of Alsace – Lorraine. In 1890 Germany has a New Kaiser who was very active. Germany seized control of Chinese ports & wanted more oversea colonies as Britain & France had. Italy also wanted more oversea colonies and that’s a reason it joined the Triple Alliance. Furthermore, there is another cause, the alliances. Alliances existed to support â€Å"friends† and threaten enemies. The promoted their own culture. Alliance’s movements are like gangs. They used violence and technology weapons. Alliances active role before the war was to understand the progress of the war & country’s movements. So before world war one Russia defended Serbia. Serbia’s territories were controlled by the state of Austria – Hungary. Serbia started the war against Austria – Hungary and Russia got involved. France & Russia had a close friendship. A response to get back its land Germany attacked France through Belgium. In 1884 the Triple Alliance we formed with Germany, Italy and Austria – Hungary to support each other militarily in case of an attack. The Triple Entente that formed in 1904 with Britain, France and Russia. The last cause of the war was the industrial revolution, in other words militarism. Militarism is associated with technology weapons. Such as cars, bombs, machine guns, submarines, bullets, dynamites etc. Industrial development was very important in order to be powerful. In this new war armies used cars and not horses. Another point is the radio, was used for propaganda. Everything was moving very fast. Military includes submarines, airplanes and machine guns. France & Russia worried a lot for Germany’s development. Loans from France helped Russia to develop industries. Germany’s navy plan named â€Å"Navy Code† was increasing their navy. This plan worked as a threaten to Britain. Germany’s development of their navy was apparent. It become one of the world’s most powerful navy in 1980 with Britain first. In 1914 German industries was second in the world only to that of the USA. Serbia was also becoming a powerful force in Balkans. France also built up their industries & army. Russia was the largest of all six powers however it was the most backward and least developed. As a result of this war there was devastation across Europe. Eight millions of people died & twenty – nine millions injured. The use of the word destruction includes issues we are not able to see. It’s not only the destruction of buildings, the lack of education and the economic decline. It’s also the lack of ideas, family issues, the psychology of the crowd, propaganda and much more. Even after the world war one for decades the leaders changing politics, changes & public opinions. In my opinion preserving the peace was neither Triple Alliance’s or Triple entente’s priority. What if the countries did not show off or compete for power? I believe that nationalism was the most important cause for causing the war. Consequently all the countries were reacting in extremely nationalistic ways and unreasonably. I also think world war one was a result of leader’s antagonism towards other countries which was sustained by the increasing nationalism of European nations. The assassination of Archduke worked as the immediate cause that triggered a domino effect of reactions among all these countries. If this wouldn’t happen, they would have find another cause to start the war. I suppose everything’s happened because of the selfishness leader’s had. They didn’t inspire the crowd & this prove that there was the failure of diplomacy.

The Globe Theater essays

The Globe Theater essays The Globe Theater changed the course of English Theater forever. The Globe broke rules of ownership, class standards, and promoted the greatest playwright ever, William Shakespeare. Throughout its history the Globe Theater has produced the best of Shakespeare and his amazing plays and when it was closed London never felt the same. But once again Shakespeare is upon us. The newly re-built Globe gives us one more chance to re-live Shakespeares plays. Through examining the history and collapse of the Globe Theater one can see how it has come to its recent re-birth, and that it is here to stay. The Globe Theater was opened in London in 1599. James Burbage, half owner of the theater, built the Globe. The other half of the theater belonged to five men of Lord Chamberlains Acting Company. William Shakespeare was the most famous member and owner in the Company. During this time period, it was unusual for the players to actually be owners of the theater at which they performed (Miller-Schutz 1). The Globe was a central feature of London life. It was the place of the first performances of Hamlet, Othello, King Lear, and Macbeth. The Globe Theater was a gathering place for all social classes. Normally it would be uncommon for the Queen or any other royalty to be in the presence of so many commoners, but at the Globe it was different. There were no social standards on admission, only on where you were able to sit. The structure of the Globe was made out of timber and built in a round shape. The three-story theater had twenty wooden bays, oak pillars, a thatched roof, and a permanent stage. The Globe had an approximate diameter of a hundred feet, which allowed it to hold about three thousand spectators (Gurr 104). In 1613, during a performance of Henry VIII the Globe accidentally burned down, luckily none of the thousands of audience members were hurt. John Orrell describes that day best in his book, Rebui...

Amul Probiotic Ice-Cream Essay Example

Amul Probiotic Ice Amul Probiotic Ice-Cream Paper Amul Probiotic Ice-Cream Paper Amul Probiotic Ice-cream Part I: Concept Evaluation As per Market survey, most of the people are today becoming health and calorie conscious. Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially, it would not only convert non-consumers of ice cream into eaters but also increase frequency of ice cream eating. It expects to get 10 per cent additional growth only through the Probiotic range. Since the company will be the first to introduce the innovation, developed in-house, it expects to build the market and capture the entire market for Probiotic ice cream. (Source: scribd. com/doc/13702816/Amul-Prolife-Probiotic-Sugarfree-icecream-Project) Supporting Facts: 1. PROBIOTICS are live beneficial culture which, when administered in adequate amounts, confer a beneficial health effect on the host. They help in digestion, improve the immune system, fight against allergic reactions and are effective in controlling travelers diarrhea. They also help in the prevention of formation and growth of colon cancer and enhances brain activity. 2. â€Å"The incorporation of Probiotic bacteria into ice-creams is highly advantageous since, in addition to being a rich food from the nutritional point of view, containing dairy raw material, vitamins and minerals in its composition, it is usually consumed by everybody, being well accepted by the public,† wrote the reviewers, led by Adriano Cruz from Universidade Estadual de Campinas in Sao Paulo. Food Research International. (Source: utraingredients. com/Research/Great-potential-of-Probiotic-ice-cream/) Concept Development Ideas for new products can be obtained from basic research using a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). Strengths: Its wellness ice cream which improve immunity digestion. Amul Sugar-free Probiotic Diabetic Delight contains 50 per cent less fat and half of the calorie than normal ice cream. (Source: kashvet. org/bb/viewto pic. php? f=12t=123) Weaknesses: The durability of Amul ice-cream is not good, it melts very soon. Not a famous brand among youngsters who are the main customer. Opportunities: Since the company is the first to introduce the innovation, developed in-house, it expects to build the market and capture the entire market for Probiotic ice cream. The target market will be the Health conscious consumer. Threats: Competition from foreign existing brands like Baskin Robbins Gelato etc. Product Design Development Amul Probiotic wellness ice cream will be available in five flavours: vanilla with chocolate sauce, strawberry, chocolate, Anjir and fresh litchi. Also available in so many flavours packed in international packing. (Source: just-food. com/news/amul-set-to-launch-Probiotic-ice-cream_id97947. aspx) Planning Product Development Identify the Needs of Products/Services: With strong emphasis on Education, bigger workforce and longer working hours, there has been a significant change in the eating habits of people (especially in the Metro cities and Tier 2 cities). People have become more health conscious and Diet and Lifestyle related diseases have also been on the rise. In such an environment, a lot of essential food products and FMCG companies have come out with a range of products that focus on the specific needs of ever growing our urban population. Products such as Low Cholesterol Oil, Sugar Free Sweetener and Low Sodium Salt have been quite successful. The following factors have come into light during the process of Needs identification of ‘Amul Probiotic Ice cream’: Rising Educated Workforce in India Greater emphasis on Healthy Lifestyle Weight Consciousness as Ice-Creams are basically considered to be a Sweet/Delicacy that can make you fat if over-eaten High Sugar content in Ice-creams; making it unsuitable for Diabetic people Similar Strategized Products (for Health Conscious) already available and successful in the Market like Low Cholesterol Oil, Sugar Free Sweetener and Low Sodium Salt Infact, these are Healthy Ice-Creams which actually help improve our health in many aspects. Market Segmentation: The overall intent is t o identify groups of similar customers and potential customers; to prioritize the groups to address; to understand their behaviour; and to respond with appropriate marketing strategies that satisfy the preferences of chosen segment. The Needs/Requirements identified above will help in creating or identifying the Market Segment for our product. Let’s use the following four bases to segment our product’s market: Geographic segmentation: The product should be made available in Regions where Amul already has some presence, and especially with Hot Climate, which induces large consumption of Cold products like Ice creams. Demographic segmentation: Since the Product needs an aware, educated consumer market; the Product will have to be targeted towards Metro and Tier-II cities. Psychographic segmentation: The Lifestyle of High End cities; where most of the population is part of the workforce, highly urban preferences with a lot of emphasis on Diet and Health. Such an environment is highly conducive for the launch of Amul’s new healthy Ice creams which should not find it very difficult to find demand for its product. Behavioural segmentation: Urban cities already have a demand of Ice creams, with people mainly relying on packaged sweets and delicacies compared to the rural markets and small towns, where people still prefer home-cooked sweets. Also, High-Incomes in Urban cities would be able to absorb the slight increase in price (if any) for such products, due to the value being derived out of it. Based on the above factors, we could see the our Market Segment for ‘Amul Probiotic Ice cream’ can be defined as ‘Educated, aware, health conscious people living in Urban cities’. Deciding the Product features As per the Needs and Requirements identified and the Market segment decided, a complete range of product features will be formulated. Thereafter, a VOC (Voice of Customer) will be used to determine the Product features, composition, layout, packaging etc. Ensuring design for manufacturability Lower development cost o Same raw materials used to manufacture Probiotic ice cream as used to manufacture basic ice cream with additional process added to the overall process. o Little extra cost for heat treatment, incubation and inoculation to inculcate Probiotic culture. Shorter development time o Same process can be used with addition few activities to add Probiotic culture into the mix. o Flexibility and overlapping of process makes manufacturing time shorter. Faster manufacturing start of build Readily available of raw material and ready resources with same process line makes faster manufacturing start of build. Lower assembly and test costs o Same testing procedures can be used to test both the line of products makes overall testing cost lower. Higher quality o To ensure high quality following will be tested as per FDA standards ? Testing of milk products ? Tests for fat content, total solids ? Pasteurization efficiency ? Presence of antibiotics used to control cow disease PART-II Progress Tracking Metrics This section would focus on the Metrics to be used to track the progress of product development and success for the product – Amul Probiotic Icecream. Different stages and corresponding metrics: 1. Product and Process Design: No. of customer inputs (VOC / other source) converted to product design parameter. Metrics: No. of design parameters / No of significant customer inputs No. of design parameters found technically feasible for incorporation into the product / manufacturing process. Metrics: No. of feasible parameters / No of significant customer inputs Explanation: While launching a new product, the probability of acceptability of the product is increased when maximum number of (significant) customer inputs (culled from a market survey) is incorporated in to the finished product. Customers may provide inputs on preferred flavor of ice cream / packaging / preferred price range and such others. Not all flavors/packaging/price range may be techno-economically feasible. Hence a decision has to be taken for selection of optimum numbers of customer inputs (customer wish list) as product design parameters. This decision will be taken by a cross functional team which would include personnel from RD, Operations, Marketing, Finance and representative of higher management. These metric shall measure the deviation of the product design from the ideal product as per VOC. Management may use this metric to measure the fit of the product design with the market expectations on the product. 2. Manufacturing Process: In order to develop metrics for manufacturing process, a benchmark is required in following terms: (since this would involve mass production the smallest unit shall be one batch of packs instead of per unit pack) Standard time to process one batch of Amul Probiotic Ice cream. (ST) to be determined based on Work study. Standard cost involved to process one batch. (SC) to be determined based on ideal cost of inputs. Standard productivity measure (Value of input / Value of Output) Process performance variables shall be measured based on above benchmarks. Metrics: Actual Time to proce ss / ST Metrics: Actual Cost of Production / SC Metrics: Productivity (Factor productivity as well as total productivity) 3. Quality Control Process: This would entail development of usual QC metrics at various stages of production: QC parameter for raw materials (Variation of characteristics of inputs in comparison to prescribed technical specification. Applicable to all inputs including milk, Probiotic culture, packings etc. ) QC for finished product:- As above. 4. Marketing Process: The metrics involved shall be the usual marketing metrics including: Quantity sold compared with estimated sales at various time (daily, weekly, monthly, quarterly, half yearly and annual sales after launch). Retail outlet wise / segment wise throughput – to assess market reception of the product after launch in various localities/region and across various market segments. Percentage conversion of normal ice cream user to Probiotic ice cream. Number of new converts – non ice cream users buying Probiotic ice cream. The Manufacturing Process Probiotic ice creams manufacturing process involves many common things with rest of the Amul ’s product. Raw material is same as that is used in other milk products of the company. In this way this product being new will be more cost effective and time spent on the production will also be low. Amul Probiotic Ice Cream Process Flow Chart [pic] Process Followed: 1. Milk is a perishable commodity. For this reason, it is usually processed locally within diary. [pic] Cows are milked twice a day using mechanical vacuum milking machines. The raw milk flows through stainless steel or glass pipes to a refrigerated bulk milk tank. Collecting Dairy cows are milked twice a day using mechanical vacuum milking machines. The raw milk flows through stainless steel or glass pipes to a refrigerated bulk milk tank where it is cooled to about 40 ° F (4. 4 ° C). A refrigerated bulk tank truck makes collections from dairy farms in the area within a few hours. Before pumping the milk from each farms tank, the driver collects a sample and checks the flavor and temperature and records the volume. At the milk processing plant, the milk in the truck is weighed and is pumped into refrigerated tanks in the plant through flexible stainless steel or plastic hoses. Separating The cold raw milk pas ses through either a clarifier or a separator, which spins the milk through a series of conical disks inside an enclosure. A clarifier removes debris, some bacteria, and any sediment that may be present in the raw milk. A separator performs the same task, but also separates the heavier milk fat from the lighter milk to produce both cream and skim milk. The excess milk fat is drawn off and processed into cream or butter. Fortifying Vitamins A and D may be added to the milk at this time by a peristaltic pump, [pic] A clarifier removes debris, some bacteria, and any sediment that may be present in the raw milk. The milk is then fortified and pasteurized,which automatically dispenses the correct amount of vitamin concentrate into the flow of milk Pasteurizing The milk- either whole milk, skim milk, or standardized milk- is piped into a pasteurizer to kill any bacteria. There are several methods used to pasteurize milk. The most common is called the high-temperature, short-time (HTST) process in which the milk is heated as it flows through the pasteurizer continuously. Whole milk, skim milk, and standardized milk must be heated to 161 ° F (72 ° C) for 15 seconds. Homogenizing Most milk is homogenized to reduce the size of the remaining milk fat particles. This prevents the milk fat from separating and floating to the surface as cream. It also ensures that the milk fat will be evenly distributed through the milk. The hot milk from the pasteurizer is pressurized to 2,500-3,000 psi (17,200-20,700 kPa) by a multiple-cylinder piston pump and is forced through very small passages in an adjusta ble valve. The shearing effect of being forced through the tiny openings breaks down the fat particles into the proper size. The milk is then quickly cooled to 40 ° F (4.  ° C) to avoid harming its taste. This milk after undergoing all the above stated processes is finally used in the preparation of Probiotic ice creams. Packaging Packaging process includes the same process as used for Amul Ice-creams, the packets are of same size some as paper packs, plastic bowls etc, but the picture the packs contain is different stating Probiotic Ice-creams. Quality Control The federal Food and Drug Administration (FDA) publishes the Grade A Milk Ordinance which sets sanitation standards for milk production in most states and for all interstate milk shippers. The composition of milk and milk products is specified in Agricultural Handbook 52 published by the United States Department of Agriculture. It lists both federal and state standards. Testing of milk products includes tests for fat content, total solids, pasteurization efficiency, presence of antibiotics used to control cow disease, and many others. 1. Village Dairy Cooperative Society (VDCS) The milk producers of a village, having surplus milk after own consumption, come together and form a Village Dairy Cooperative Society (VDCS). The Village Dairy Cooperative is the primary society under the three-tier structure. The main functions of the VDCS are as follows: Collection of surplus milk from the milk producers of the village payment based on quality quantity Providing support services to the members like Veterinary First Aid, Artificial Insemination services, cattle-feed sales, mineral mixture sales, fodder fodder seed sales, conducting training on Animal Husbandry Dairying, etc. 2. District Cooperative Milk Producers’ Union (Milk Union) The Village Societies of a District having surplus milk after local sales come together and form a District Milk Union. The Milk Union is the second tier under the three-tier structure. The main functions of the Milk Union are as follows: Procurement of milk from the Village Dairy Societies of the District Arranging transportation of raw milk from the VDCS to the Milk Union. Providing input services to the producers like Veterinary Care, Artificial Insemination services, cattle-feed sales, mineral mixture sales, fodder fodder seed sales, etc. Conducting training on Cooperative Development, Animal Husbandry Dairying. Providing management support to the VDCS along with regular supervision of its activities. Establish Chilling Centers Dairy Plants for processing the milk received from the villages. Process milk into various milk milk products as per the requirement of State Marketing Federation. Decide on the prices of milk products. 3. State Cooperative Milk Federations (Federation) The Milk Unions of a State are federated into a State Cooperative Milk Federation. The Federation is the apex t ier under the three-tier structure. It has membership of all the cooperative Milk Unions of the State and is governed by a Board of Directors consisting of one elected representative of each Milk Union. The main functions of the Federation are as follows: Marketing of milk milk products processed / manufactured by Milk Unions. Establish distribution network for marketing of milk milk products. Arranging transportation of milk milk products from the Milk Unions to the market. Creating maintaining a brand for marketing of milk milk product (brand building). Decide on the prices of milk milk products to be paid to Milk Unions. Decide on the products to be manufactured at various Milk Unions (product-mix) and capacity required for the same. Conduct long-term Milk Production, Procurement Processing as well as Marketing Planning. Designing providing training on Cooperative Development, Technical Marketing functions. Technological hurdles for the incorporation of Probiotic bacteria into ice-cream 3. 1. Fruit pulp or juice as an ingredient of Probiotic ice-creams 3. 2. Addition of Probiotic cultures to ice-cream 3. 3. Stability of the Probiotic cultures during ice-cream stor age 3. 4. Overrun and Probiotic microorganisms 3. 5. Influence of storage conditions on the characteristics of Probiotic ice-creams Plan for Vendor/Suppliers and Supply Chain Management Existing supplier / vendors will be used who are currently supplying raw materials for normal ice cream to supply extra milk, yoghurt to manufacture Probiotic ice cream In addition to that, there will be some raw material used to add Probiotic Culture into the ice-cream. We will be requiring Vendors for the supplying. Capabilities of Vendor On time Delivery Well educated and technologically competent. Able to understand the process and technical aspect like specification provided. Number of years in the supply chain business. Good market reputation and business size.

Advices, which will make your LinkedIn profile attractive for employers

Advices, which will make your LinkedIn profile attractive for employers What Every College Student Should Post on LinkedIn Have you already completed your resume? Are you trying to find success formula to achieve suitable job search? If you focus on these above mentioned questions and make first steps to succeed within carrier questions, you should know that resume is not enough for modern job market. Nowadays, except resume, employers consider and pay great attention to your LinkedIn profile. Most of applicants should take care about the existing of such profile and its suitable content. Modern job hunting world establishes its own rules and one of them is the appropriate and active presence in the corresponding social networks. So what to post in your profile and what should be avoided by you, in order to make your LinkedIn perfect? Let’s find out what your future employer will appreciate and what can become success factor. Post a profile photo. Profile photo plays a significant role for job recruiters. Except your personal information, academic degree and skills, they want to discover your personality and your photo is important by that. Do not hesitate about your age or any other persuasions. Profiles with photos are more often viewed and highly appreciated by the employers. Though, keep in mind that you should add more or less official photo to your profile. There is hardly a HR-specialist, who will appreciate your selfy with the radiant make-up or photos from parties or pubs. Include coursework and term paper themes It will be great for your LinkedIn page if you do your best for detailed description of all topics of term papers and coursework. Thus, you can work over some problem, which suits exactly for some company or particular position. Employers can search innovative ideas and researches within definite sphere and your experience can become the real finding for them. Besides, your careful and detailed overview of your academic works can show that you are a conscious and responsible person, who exposes the cause, you deal with. Ask for recommendations If you already have some work experience, ask your previous employer to write some words about you. Having no experience of work, you can ask your college professor or teacher to post some recommendations. Your achievements and aptitudes, mentioned by other people, can attract interest of your potential employer. Do not lose an opportunity to use positive impressions and opinions of other people and get your carrier arranged. Connect with successful people You have a certain sphere of interest. Thus, it can be fashion, building or IT sphere. It will be great for you to have significant people within the industry in your connections. There can be different opportunities, you can follow their activity and find out new information for you. Sometimes such connections can make your chance to be employed really high. But never request connection by asking for a job. It will not work out. Find something common for you and the person, like the same college or native town. Ask professional advice or make an interesting comment – that is also your chance to connect with the right person. Comment on industry-specific articles First of all, following and reading such articles bring invaluable knowledge and development for you. You find out all the latest news and researches within the sphere and improve your professional level. Your reasonable comments can attract attention of desired recruiters and bring your targeted position. Be active, ask thoughtful questions and show your professional aptitudes. Check for spelling and grammar errors Be sure to check all your posts and comments to be grammatically correct and contain no misspelling. Believe that it will be one more point to your score for the employers. Follow our tips and gain professional achievements, it's in your hands!

International Business today Essay Example | Topics and Well Written Essays - 3500 words

International Business today - Essay Example Employers and even senior management staff have lost their jobs. There is less credit available in the market today and many businesses are suffering. The world is experiencing a serious economic recession (Petrov, 2008). The origin of the crisis is complex. Several forces have interacted and resulted in this situation. While the exact causes of the economic crisis may be debatable, most economic experts such as Jeffrey Stoffer are of the opinion that the most significant cause is the collapse of housing bubble in the United States. What happened is that the prices of the houses were far above the expected returns on the houses at the time of purchase .The problem has spread from the United States of America to the rest of the world. This is an opinion that has come to be accepted by most players in the world economy (Pinyo, 2008). In the United States, there was high investment in real estate. Many individuals in the United States bought homes. Banks encouraged individuals to buy homes. Some of these people could not afford homes so mortgages were offered even to those who were likely to default from payment. Those who already owned homes saw the value of their homes rise and rise. They tapped into the equity and purchased many consumer goods. Mortgage system was uprooted from commercial banks and transplanted into investment houses. Shares of the investment banks sold to investor in the stock market. Investors, both domestic and international, made money off the interest paid by the original borrowers. Banks encouraged more and more people to buy homes and credit credentials were not properly scrutinized. Some banks even gave out loans to those who could not afford to acquire these assets. The individuals who bought homes used them as collateral to acquire further credit. Since the houses were overpriced, stock prices became higher and higher. This increase in prices led to further investment as investor confidence grew. Financial models projected stability in the future and the real estate business was booming. This however was not to last very long. The interest rates charged on the mortgages increased. As the interested rates mortgages shifted upwards, most of the mortgagees could not afford to pay, they therefore defaulted. This was to mark the beginning of the serious problems to come. Banks were not able to foresee what was to come and did not change. Even though many individuals defaulted from payment, many banks continued to bundle mortgages which were eventually sold to investors. The banks simply took back the homes and put them in the market to be resold to other individuals. Financial statements from banks indicated that they were doing well and stocks continued to sore. Housing prices jumped and increased rapidly and steadily. With time some borrowers lost their jobs and an increasing number defaulted from payment. As a consequence housing prices went down and many the bank loans became bad. The banks therefore sought to get rid of the loans by dumping them on the market. Fortunately or unfortunately the stockholders found out about the bad loans

Project Appraisal is Not an Exact Science. Critically Discuss Various Essay

Project Appraisal is Not an Exact Science. Critically Discuss Various Project Appraisal Techniques - Essay Example klist Model 7 Multi weighted scoring Models 8 Limitation of Multi weighted scoring Models 9 Conclusion 9 References 11 Introduction Project assessment is the combination of both the project evaluation and appraisal. Project appraisal concerns itself with advance assessment to determine whether the project is worth the investment channeled to it (Siriwardena 2011, p.205). After a company has carried out cost benefit analysis of a project, then it is in a position to decide on whether the project is to be implemented or rejected. Researchers have not yet identified the best techniques for project worth estimation. However, project appraisal techniques can help in deciding whether to accept or reject a project. The techniques can be broadly classified into three. The categories are such as, discounted, non-discounted and non-financial techniques. ... Over decades, NPV criticism has been based on its failure in considering the option of the managerial team of abandoning or extending a project. Thus, the NPV technique undermines the cash flow of a project true NPV (Pinches 1994, Van horne 1995). Through investment and financial interaction, decisions have been made by various expertises and NPV method has been adjusted. In that case, the new NPV equals to the NPV sum to equity and financial impacts present value (Myers 1974, Luehrman 1997). The major reason why net present value (NPV) and internal rate of return (IRR) provides recommendations that are conflicting is as a result of inherent reinvestment hypothesis based on NPV and IRR (Solomon 1956, Rensaw 1957). On the contrary, it is argued that, in IRR or NPV methodology, there exists no reinvestment rate implicit assumption (Dudley 1972, Biedleman 1984). Nevertheless, the authors write that, it is significant to come up with reinvestment rate explicit assumption when choosing be tween two or more competing projects. In recent years, a net present value generalized formula has been developed (Beaves 1998, 2003). The new formula accounts explicitly for projects reinvestment cash flows. In addition to that, rate of return is overall considered. However, the new formula is based on the assumption that, cash flows (net) experienced after null time get financed positively by inflows of cash flows (net). The inflow should occur subsequently to cash outflows time zero but before cash outflow next period. In summary, total initial outlay of a project largely depends on outlay net cash expected regardless the financing source. Net present value is considered more superior than internal rate of return (IRR). NPV utilizes reinvestment rate

The Benefits of the Universitys Agricultural Patents Article

The Benefits of the Universitys Agricultural Patents - Article Example The cell line defends stops the growth of mycotoxins. Within the global food environment, Mycotoxin-infected agricultural products precipitate economic losses (DAR, 2006). University of Illinois (2013) offers Agriculture-based courses for farm enthusiasts and entrepreneurs. With the ARS and-University of Illinois patent partnership, the outcome is the improvement of our nation’s agriculture product outputs. The partnership ensures there is abundantly safe top quality food on the American people’s tables. The service helps its citizens, communities, and entities generate economic gains from agriculture transactions. The service scientifically conducts research to solve the nation’s agricultural problems. Solving includes protecting the agricultural products from identified pests (DAR, 2006). The purpose of the patent is to improve the nations’ agricultural food product scene. The improvement includes reducing the economic loss from infected agricultural food products. The research finds ways to reduce or eliminate the harmful effects a certain aflatoxin strain. Aflatoxin reduces the agricultural food products’ quality (DAR, 2006). Further, the ARS partners with University of Illinois to create anti-toxin defenses. Certain fungi produce mycotoxins. The mycotoxins crop up and develop on certain plant types. The plant types include barley, corn, wheat. Aflatoxin is one type of mycotoxin, a toxin (having ill effects) substance (DAR, 2006). The patent has many future applications. The patent will ensure an increase in farm plant outputs. With the anti-toxin patent, the University of Illinois and the United States Governments Agricultural Research Service increases the supply of plant food. With more food, the U.S. Governments hunger statistics is reduced. More food supply contributes to the reduction of farm food prices.  

Photographing and photographs Essay Example | Topics and Well Written Essays - 500 words

Photographing and photographs - Essay Example For instance, the pictured house from the Bozar Centre for Fine Arts gives an image of either how a certain community used to build its houses or how it builds them in the current time. The viewer is able to tell that the time of the day that is either early morning or late in the evening as depicted by dull and bright colors, which he or she has integrated.   A photograph can carry different kind of message, for instance, conceptual photography that entails capturing a meaning as well as essence of that particular moment. For the photographer to take such ideas to the extreme, he or she has to use various techniques such as light, poses, elements, atmosphere and props among others to create or bring out the mood or deliver his or her feelings to the watcher. Most conceptual photographs contain varied messages or else a series of emotions besides it is only a few of them that contain a single message (Dettling 84). By observing the above Bozar image, one finds it very attractive to the eyes because the artist employed different techniques intelligently to bring out the aesthetic value of the picture. The photographer took the image from the front elevation and having similar height to cover much of its parts such as the roof, window and the door.  Ã‚  Ã‚  Ã‚     Use of cameras in taking photographs and videos is now replacing the ancient methods of putting down images such as drawing or painting that were quite challenging to coming up with the exact image as the pictured object (Dettling 22).

Would Tom Sawyer Have Been Prescribed Ritalin Essay

Would Tom Sawyer Have Been Prescribed Ritalin - Essay Example As the discussion highlights obviously, lack of control leads to decrease in the discipline. The diagnosis itself is relative because the border between impulsive personality and disorder is defined by the community. In the UK and Japan, the definition of impulsive personality seems to be broader because children in these countries are prescribed Ritalin not so often. While some doctors give to their patients more and more Ritalin prescriptions, others state that children can do without it because this drug serves as a â€Å"quick-fix† of the problem which does not cope with its causes. In this debate, I agree with Dr. Diller that better parental care and less pressure can result in better discipline and Tow Sawyer will live without Ritalin. The biggest problem children face in their life is represented by various demands. Children are required to be obedient; they have to meet different standards, pass various tests and participate in boring activities. These demands can caus e bad and impulsive behavior in children. It is not a disorder, but a logical reaction of a person to the situation when people are forced to do something they totally dislike. If children misbehave at school they do not necessarily have ADHD; it is possible that they cannot concentrate on tasks which do not fit their personality. The biggest pressure at school is the need for high performance. When I studied  at school, my parents always wanted me to be the best in the class. When I was worse than other kids, they tended to push on my forcing me to study something I disliked. I cannot say that their efforts were effective because they only destroyed my desire to learn the subjects where I could not succeed. Different studies show that Ritalin does help to concentrate on boring tasks, but it is helpless at improving

Photographing and photographs Essay Example | Topics and Well Written Essays - 500 words

Photographing and photographs - Essay Example For instance, the pictured house from the Bozar Centre for Fine Arts gives an image of either how a certain community used to build its houses or how it builds them in the current time. The viewer is able to tell that the time of the day that is either early morning or late in the evening as depicted by dull and bright colors, which he or she has integrated.   A photograph can carry different kind of message, for instance, conceptual photography that entails capturing a meaning as well as essence of that particular moment. For the photographer to take such ideas to the extreme, he or she has to use various techniques such as light, poses, elements, atmosphere and props among others to create or bring out the mood or deliver his or her feelings to the watcher. Most conceptual photographs contain varied messages or else a series of emotions besides it is only a few of them that contain a single message (Dettling 84). By observing the above Bozar image, one finds it very attractive to the eyes because the artist employed different techniques intelligently to bring out the aesthetic value of the picture. The photographer took the image from the front elevation and having similar height to cover much of its parts such as the roof, window and the door.  Ã‚  Ã‚  Ã‚     Use of cameras in taking photographs and videos is now replacing the ancient methods of putting down images such as drawing or painting that were quite challenging to coming up with the exact image as the pictured object (Dettling 22).

Geriatrics Assignment Example | Topics and Well Written Essays - 750 words

Geriatrics - Assignment Example search requires methods spanning the momentum of enquiry ranging from new concentrated studies to a multisite in evaluating the implementation of valid interventions and care models (Aldridge, 2013). The research employs sampling and analysis as the research techniques. Dyer et al. (2007) defines self-neglect as an individual’s inability to cater for his or her essential goods and services. The victims of this state are the elderly with major deficits in the physical, social, and functional life, in most cases predisposes to death. The research seeks to give a description of 538 cases of self-neglect findings by a previous survey conducted by an interdisciplinary geriatrics medicine team. The article provides data on demographic medication, use of medical diagnoses and the consequences of assessment of the geriatrics in a large sample (Dyer et al., 2007). The article validates the capability of ICECAP-O measure in the psycho-geriatric in nursing facility by comparing the capability performance by the unrestrained and the restrained individuals. ICECAP-O refers to ICEpop CAPability measure for older people, which asserts that services in the elderly wards mainly suffer from cases of advance dementia. However, evaluation of the challenge is a cost-effective analysis. The Makai at al. (2012) adds that geriatrics services impacts on life quality in a broad way such as constraining the elderly from some daily activities to limit self-injuries. The research sampled the elderly from the nursing homes to determine the validity of the ICECAP-O. The validity became successful by comparing restrained individuals to another group of non-restrained members, to deduce its impact on benefits beyond healthcare (Makai at al., 2012). The article reveals the impact of rural based geriatric services. The elderly living in the remote areas lack special geriatric care hence a rural clinic is essential for the provision of primary healthcare for such individuals. Even though the

The History and Current Situation of Rotary Kiln Essay Example for Free

The History and Current Situation of Rotary Kiln Essay Rotary kiln belongs to building material equipment, and it can be divided into cement kiln, metallurgy chemical kiln and lime kiln according to different materials. Cement kiln is used for making of cement clinker and there are dry and wet methods to make cement. Metallurgy chemical kiln is used in metallurgy industry and ironworks for lean iron ore, chromium ore and ferronickel ore calcimine. The application of rotary kiln originated from the cement production. British cementer J.  Asp invented soil shaft kiln of intermittent operation in 1824; A German invented multilayer shaft kiln of continuous operation in1883; British E Ransome invented the rotary kiln in 1885 which was put into production after obtaining the patent in England and America and gained considerable economic benefits. The invention of rotary kiln makes the cement industry develop rapidly and promotes the study on application of rotary kiln. The rotary kiln is used in many industrial fields and takes a more important role in these productions. The rotary kiln becomes the core equipment in enterprise production. The technical characteristic and service behavior of rotary kiln are essential to the quality, output and cost of the product. As long as the big kiln is running, the money is coming. This ballad is a vivid description on the importance of rotary kiln in production. The rotary kiln is most often used in cement industry. The whole production technology of cement is summarized as two grinding and one burning. One burning means the technological process of burning the ground and prepared raw material into clinker by the high temperature of rotary kiln. So the rotary kiln is the main engine in cement production, and is commonly referred to as heart of cement factory. In building material industry, besides roasting cement clinker, the rotary kiln is also used for roasting clay, limestone and drying slag, etc. Rotary kiln is used for calcimine of high aluminum vandal oche in refractory material industry; for calcimine of calotte and aluminum hydroxide in aluminum manufacturer; for claiming of chrome sand ore and chrome powder ore in chemical plant. Lime kiln is used for baking active lime and dolomite in the steel factory and ferroalloy factory.

Rousseaus Successful Responds Towards Machiavellis Arguments Philosophy Essay

Rousseaus Successful Responds Towards Machiavellis Arguments Philosophy Essay The Qualities of the Prince, the most notable treatise written by Niccolo Machiavelli in 1513, instructs the Medicis, the rulers of Italy, to save Italy from the rapacious invasion of France and Spain. In The Qualities of the Prince, Machiavelli proposes qualities that princes should acquire in order to sustain authority such as to have a balance between being feared and loved, assuming that a prince righteously possesses the power to control the people. Along with these qualities, Machiavelli also exerts his views on the properties of human nature, power, war, and the responsibilities of the leaders towards their followers. On the other hand, The Origin of Civil Society, an essay written by Jean-Jacques Rousseau, a significant modern philosopher, in 1762, focuses on the issue of the nature and right of man both in a natural and civilized society and thus conveys the ideas of Rousseau about what a legitimate government with a stable basis should be based on. In contrast to the belief of Machiavelli that a prince, his decisions unalterable, functions as the only commander, Rousseau claims that a government, concerning the general will (68) of the people and is elected by the people, should rule as the leader. Rousseau also asserts views opposing Machiavellis stances on war, power, human rights, and duties of the government towards its followers. Machiavelli and Rousseau formulate their ideas at different time in history with different purposes and under various social and cultural influences. Thus even though they both discuss the relationship between leaders and followers and share a few similar ideas on government, Rousseau disagrees most Machiavellis views based on war, human nature and rights, power, society, and responsibilities of the leaders. However, while Machiavelli mostly quotes historical contents to support his arguments, Rousseau uses convincing rhetorical approaches like aphorism and analogy and analyzes as well as examines closely the concepts of both the other thinkers as well as his own before coming to a reasonable conclusion. By using these methods, readers are provoked to think critically, and consequently, they accepts the ideas of Rousseau more readily than those of Machiavelli, indicating that Rousseau expresses more successful arguments than Machiavelli. To begin with, Rousseau agrees with Machiavelli that a strong government is needed in a society, but he has reservations about Machiavelli advising the prince to go to war. Machiavelli implies that a society requires a strong government through urging a prince not to take anything as his profession but war, its institutions, and its discipline (39), as Machiavelli believes that by focusing on the art of war, a strong government may be created. Rousseau approves this idea, believing that a strong government is necessary for the well-being of the people in a society. He believes that a society needs a strong government because a strong regime, guiding people to act in concert, directly leads to a powerful and cohesive association that can effectively assist people within the society in [withstanding] any resistance exerted upon them from without (67); thus, when one weaker member of the association is attacked, due to both duty and interest, the stronger individuals within the associat ion can be united to provide mutual assistance (69) against the attackers. Such actions defending members of a society against the outside powers under the guide of a strong government provides great advantage to the members of the association. Yet Rousseau does not assent that a leader should take war as his only profession (Machiavelli 39). Rousseau claims that going to war is never righteous especially when most of the times the despot is actually trying to satisfy his insatiable greed, and the vexatious demands of his Ministers instead of keeping his promise of providing civil peace to his subjects (63). As an alternative, Rousseau holds that rulers should take the common will of his people as his top priority and work to make decisions that benefit everyone in the community. While Machiavelli uses specific historical figures like Francesco Sforza and Philopoemon to support his idea that war is the most important part of a princes career, Rousseau convincingly suggests the benefit member of a society can get when a government considers the common will as its chief considerations. Rousseau maintains that if the government makes decisions according to common will, the weaker members of the society will greatly benefit fro m this action as they will receive mutual assistance (62) when being attacked from the mightier individuals with the support and guidance of the government, assuming that the common will is to defend themselves against the foreign forces for their own well-beings. This argument is more convincing than that of Machiavellis as the readers being part of the society is more closely related to the situation proposed by Rousseau but not to the historical contents Machiavelli mentions, and thus readers sympathize with Rousseaus argument more. In addition, while Machiavelli asserts that the Prince, acting as the only commander, has absolute authority over his people, and his decisions [must therefore] be irrevocable (50), Rousseau argues that being a member of a civil government that concerns the common will, every person of this association has the right to alter the decisions made by the governors or even to overthrow the existing government and establish a new one. Due to the cultural influences, Machiavelli presumes from the very beginning that every person in the country would summit themselves fully to the prince and obey his orders without questioning, thus, this leads Machiavelli to assume that people do not have the right to either choose who to rule them or decide how they are to be governed. However, Rousseau, using aphorism and analogy, makes a powerful and convincing contention against Machiavellis assumptions of common people having no say in what the ruler would do. Rousseau states at the very beginning that man is born free (59), a widely accepted aphorism increasing the persuasiveness of the argument, and later suggests that as soon as a man attains the age of reason he becomes his own master (60) given that every man deserves a condition of equal independence (59). After constituting a strong basis for his argument, Rousseau then goes on to compare the political associations to a typical family (60) with, by analogy, the ruler as the father and the people as the children. Rousseau claims that since the children are, by the law of nature, free to make decisions that will best assure [their] continued existence (60), they are vindicated to choose whether or not to keep stay at home and be controlled by their father as soon as they are independent. Consequently, Rous seau comes to a conclusion that people in a society should similarly have the right to choose whether to summit themselves to the government or to establish a new one themselves. By using the analogy of comparing the structure of a family to the political associations (60), an analogy that relates the personal lives of the readers to the government, Rousseau effectively guides the readers to thoroughly understand and agree with his points of view. This argument of Rousseau saying that the people has the right to choose who to govern is made even more convincing when Thomas Jefferson, a former Virginia governor, backs Rousseaus idea by claiming in The Declaration of Independence that it is the Right of the People to alter or to abolish [any Form of Government], and to institute new Government (80). Additionally, regarding the matter of power, Rousseau rebuts Machiavellis idea that people will submit themselves fully to those who are physically mightiest. Machiavelli strongly believes that only by being armed, equivalent to be might, people would willingly summit themselves to the rulers (40). On the contrary, Rousseau maintains that yielding to physical power is a necessity but not of will (63) and therefore asserts that the act of forcing people to obey through the use of violence is not very practical as people will not surrender themselves to the mightiest person if they had the ability to get away with the orders. Rousseau successfully incites the readers to agree that might does not sustain right by presenting a hypothetical scenario and then asking the readers a provoking rhetorical question. Rousseau supposes that he is being waylaid by a footpad at the corner of a wood and is forced to give him his purse; he then asks the readers: But if I can manage to keep [my purse] from him, is it my duty to hand it over? (62) As a result, readers are actively engaged to the reading and would agree that since Rousseau is being forced in the scenario to hand over his purse, he will very likely to keep his purse away from the footpad (62) if he has the ability. Thus, the readers can conclude that Rousseau is logical when suggesting that Might does not make Right since people are most likely to find ways to escape from obeying orders when they are forced to do so with violence. In addition, by putting forward and examining closely the arguments others might present before proposing his own ideas on the issue, a convincing rhetoric approach, Rousseau has made a successful case in arguing that Might does not create Right (62). Rousseau is aware that people may claim that all power comes from God and no case will ever be found of the violation (62), suggesting that the belief of all power comes from God is generally accepted by the society at that time and no one should be allowed to go against those powers such as the mightiness of people. He therefore associates power with ailments which is also thought to have given by God, proposing that the power given by God can sometimes be faulty and disruptive, and thus encourages readers to think by asking the rhetorical questions: Are we to conclude from such an argument that we are never to call in the doctor?(62) Therefore, what Rousseau is trying to say here is that if people are able to fight against the ailment s given by God through calling in a doctor, they will also be able to rebel against the orders from the mightiest individuals, their physical power given by God, if they are forced to obey with violence. By using this clever rhetorical device, Rousseau has effectively brought out his own idea that Might does not create Right as well as drawing the readers to sympathize with him. To conclude, Machiavelli and Rousseau possess a few similar but mostly dissimilar views on the issue of government. Yet, even though they both have very distinct views on this issue, their ideas are greatly influential and are still affecting the thoughts of many modern politicians as well as inspiring many philosophers and leaders like Tomas Jefferson throughout history. By looking closely at the successful, logical and convincing arguments Rousseau made against those of Machiavellis, a clear understanding of why the society and government today behaves as Rousseau suggests can be easily obtained.

A Different Perspective of Heathcliff Essay -- Character Analysis, Hea

What is a traditional hero? In many works of literature, the author portrays a character that is faced with many difficult obstacles, in which the character often prevails and becomes a hero. The challenges, which the character undergoes, allows the reader to appreciate the character due to their bravery, courage, and their willingness to sacrifice. In Wuthering Heights by Emily Brontà «, many readers are able to view Heathcliff as a hero, but how? Heathcliff is not a traditional hero. In fact, the term Byronic hero, would fit Heathcliff’s description in every aspect. Now, what are the characteristics of a Byronic hero? In order to be classified as a Byronic hero, the character needs to display: a high level of intelligence, a troubled past, emotional conflicts, a disliking of social restraints or rules, the status of a social outcast, dark attributes, a taste for vengeance, but most importantly, with all of the negative attributes, the character has the ability to show strong affection for another. These traits are the outline to the plot of Wuthering Heights. Heathcliff resides in the country of Yorkshire, where his estate, Wuthering Heights, is â€Å"completely removed from the stir of society†(Brontà «, 1). Heathcliff enjoys solitude and â€Å"guests are so exceedingly rare in this house†(6), and becomes irritated when guests do visit, wishing â€Å"no repetition of my intrusion†(7). Heathcliff acquires the dark attributes in the novel as if â€Å"a ray fell on his features†(101), stating at the beginning, Heathcliff came from a poverty-stricken country of Liverpool as a â€Å"wicked boy†(53) with â€Å"black eyes†(1), â€Å"black hair†(38), and being â€Å"dirty†(38). With Heathcliff coming from a different nationality, his childhood was uneasy. Hindley, Heathcliff... ...everyone was meaningless, â€Å"I have lost the faculty of enjoying their destruction†(355), and the only thing that will ever bring himself happiness, is to be with his love, Catherine. Many readers view Heathcliff’s actions as absurd, inappropriate, and outrageous. Readers feel Heathcliff hasâ€Å"†¦come from the devil†(38) due to his actions. On the other hand, some readers feel sympathy for Heathcliff and understand that a rough childhood and the loss of his true love to another man justifies his actions. Heathcliff holds all the traits of a Byronic hero: the dark characteristics, a taste for vengeance, emotional conflicts, but with all the flaws, Heathcliff is still capable of being passionate and the ability to show strong affection for Catherine. Heathcliff is no ordinary traditional hero, but in Lord Byron’s eyes, he is the perfect example of a Byronic Hero.

Prose Passage by Ralph Waldo Emerson

In the Prose Passage, Ralph Waldo Emerson’s attitude towards nature is very obvious. He illustrates to the reader that he not only enjoys nature, but he is charmed and connected to it. In this passage, he also explores the differences between how adults see nature and how children see nature. Finally, he reiterates his delight and connection to nature in saying, â€Å"Yet it is certain that the power to produce this delight does not reside in nature, but in man, or in a harmony of both. Ralph Waldo Emerson was not only an enthusiastic writer of nature, but an enjoyer of its magnificent features as well. † Emerson explains that there is such vastness and difference in nature that someone who visits it can’t possible ever get tired of it. He writes, â€Å"Within [the] plantations of God, a decorum and sanctity reign, a perennial festival is dressed, and the guest sees not how he should tire of them in a thousand years. † Its beauty is so wonderful that being bored is inconceivable to him.To exemplify that nature evokes happiness even if a person were to be under the worst imaginable circumstances, he states, â€Å"In the presence of nature a wild delight runs through the man, in spite of real sorrows. † Of course, his enjoyment is expressed when he writes, â€Å"Crossing a bare common [park or grassy square], in snow puddles, at twilight, under a clouded sky, without having in my thoughts any occurrence of special good fortune, I have enjoyed a perfect exhilaration. I am glad to the brink of fear. † The strong imagery that he portrays with the puddles and clouded sky brings the reader closer to the image of nature that Emerson saw.Emerson elucidates to the fact that adults and children have very different views of the sun even though it is the same for both. He writes, â€Å"Most persons do not see the sun. At least they have a very superficial seeing. The sun illuminates only the eye of the man, but shines into the eye and the heart of the child. † Emerson gives the reader the understanding that their connection with nature is lost on their road to adulthood. However, children admire and enjoy the sun, seeing it in a different light than that with which adults see it.This is demonstrated when he says, â€Å"The sun illuminates only the eye of the man, but shines into the eye and the heart of the child. † On the whole, Emerson’s love of nature is overwhelmingly exposed in this passage. In the end, he underscores the unbroken connection between humankind and nature by writing, â€Å"The lover of nature is he whose inward and outward senses are still truly adjusted to each other; who has retained the spirit of infancy even into the era of manhood. His intercourse [communication] with heaven and earth becomes part of his daily food. â€Å"

Stylistic Analysis of the Poem “Meeting at Night”

The Love Song of Hair Dyal Rudyard Kipling Alone upon the housetops to the North I turn and watch the lightnings in the sky– The glamour of thy footsteps in the North. Come back to me, Beloved, or I die. Below my feet the still bazar is laid– Far, far below the weary camels lie– The camels and the captives of thy raid. Come back to me, Beloved, or I die! My father's wife is old and harsh with years, And drudge of all my father's house am I– My bread is sorrow and my drink is tears. Come back to me, Beloved, or I die!Stylistic Analysis of the Poem â€Å"Meeting at night† â€Å"Meeting at Night† Robert Browning The gray sea and the long black land; And the yellow half-moon large and row; And the startled little waves that leap In fiery ringlets from their sleep, As I gain the cove with pushing prow, And quench its speed I’ the slushy sand. Then a mile of warm sea-scented beach; Three fields to cross till a farm appears; A tap at the pane , the quick sharp scratch And blue spurt of a lighted match, And a voice less loud, thro’ its joys and fears,Than the two hearts beating each to each! ]  Ã‚  The Theme of the Poem This poem written by Robert Browning is a poem of love that describes clearly the man’s sailing on the sea to the bay on the beautiful night to go to the girl she loves and meets her at night. In here, it is said that the readers can feel the excitement and happiness of the couples on their meeting at night. It is very clear at the end of the poem that the woman is somehow nervous and afraid while waiting for the man she loves.But, upon hearing the man’s tap on the window pane, she is very happy and relieved to see him, which only shows how deep their love and missing is. ]  Ã‚  Linguistic Analysis of the Poem by  Liu Yueqin Liu Yueqin has presented five linguistic presentation of the poem. Here is the following linguistic analysis he had in this poem of Robert Browning: a. Phono logical features 1. End rhyme The rhyme scheme is, in the first stanza – abccba, in the second -dedded. There are five end rhymes as follow: a. [  ? nd]  land, sand; b. [? ]row, prow; c. [I:p]leap, sleep; d, [I:t ]beach, scratch, match, each; e, [i? s]appears, fears 2. Alliteration long-land in line 1;the-that in line 3; fiery- from in line 4; pushing-prow in line 5; speed-slushy-sand in line 6; sea-scented in line 7; to-till and field-farm in line8; less-loud in line 11; than-the and two-to in line 12. 3. Repetition And the  repeats 3 times in the poem, and there are totally 8  and  in the poem. The repetition shows that the man is making long-time effort step by step to meet the woman, his lover.However, the effort is worthy since the man loves the woman and expects fiercely to see her, no matter it’s at night or at day. The refrain occurs at the close of a stanza, where it helps to establish meter, influence the mood of love, and add emphasis. With the usa ge of end rhyme, alliteration and repetition, the poem creates aesthetic pleasure and shows the feeling of the couple. b. Graphical features The description of the scene on the sea and on the bay and about the meeting is vivid, elaborate and attracting.Through the different angles of vision (the gray sea,  the long black land, the yellow half-moon, etc. ), auditognosis (two hearts beating, etc), olfaction (scented), the readers can just feel like being in the situation, and appreciating the charming of meeting at night. c. Lexical features The poem is relatively brief; consist of simple specific concrete words, mainly adjectives and nouns, just like casual and gentle narration between lovers or dramatic monologue.There are 4 adjective words about color; they are  gray, black, yellow and blue, to make the scene at night vivid to the readers. The readers can clearly know that the meeting is at night. The beautiful scene symbolizes the wonderful mood of the couple. In line 6, words of  speed, slushy, sand  have alliteration [s] for imitate the sound of the prow decreasing its speed and gently scrapping in the bay. d. Syntactic features All the sentences in the poem are statement just like dramatic monologue, what the author is very famous with.Many short sentences are linked into long sentences with devices of coordination with the usage of  and. There are totally 5 lines beginning with  and. Coordination gives clauses equal syntactic status, and establish peaceful mood. It seems that the man has met the woman at night many times, and gets very familiar with the process. e. Semantic features In first stanza, the author uses  startled  and  fiery  instead of  surprising  and  hot. The personification gives human form or feelings to the waves and ringlets, inanimate objects to show that the man’s feeling is startled and fiery.In second stanza,  tap, scratch  and  spurt  are gentler, lovelier, and shorter in time thanknock, s crape, and spring. These words can vividly to describe the feeling of the couple. The man arrives at just outside of the house, and taps the glass with the love in his heart. When he is waiting for the appearance of the woman, he is very nervous and upset. The woman is also nervous and upset. After hearing the tap, she lights a match to lights the place and feels happy and fears to meet her lover.

Womens Life

WOMEN’S LIFE WORLD CIVIALIZATIONS HIS 103 OCTOBER 9,2012 The life of a women has changed in way of improvement. Back in the days women couldn’t really do much but stay home and take care of the kids. In the 1800 Elizabethan era times most people's rights were fairly limited. There was no democracy, and most people had very little say in national politics, though on the parochial level, men and women could be elected to parish councils. What you did with your life was as much influenced by your social class, degree of wealth, etc, as it was by your gender.For instance, few children get a chance of more than a very basic education,and most boys and girls would go to work at an early age. it was taken for granted that people defered to those of a higher social class, and the young were expected to defer to the old. For women specifically, there were married women's property acts which were passed in the 1860s and 1880s. The divroce laws were changed so that a woman could o btain a divorce from an adulterous or abusive spouse, and the Infant Custody Act gave women who were innocent parties in divorce the right to have custody of young children.In Elizabethan times, the role of the midwife in society was an important one, since childbirth was regarded as an exclusively female affair. The midwife had to be a woman of good character, and was licenced by the local bishop, since she was authorised to baptise newborn babies who she thought were unlikely to live long enough to have a proper baptissm. However, in the 18th century, the rise of the male obstetrician meant that the midwife became a marginal figure in the childbirthing process,instead of being at the centre of it.In elizabethan times,when most people lived in the country and were at least partially self-sufficient, being a housewife was a demanding role that involved many specialist skills. A housewife had to be able to brew and bake, spin and weave, preserve food, make home remedies for illness, make other household items like soap and candles, many women even made their own cosmetics and perfume. And they would be in charge of the poultry and the dairy, make their own butter and cheese, and sell their urplus produce at market. Women in the Victorian era . A wife's proper role was to love, honour and obey her husband, as her marriage vows stated. A wife's place in the family hierarchy was secondary to her husband, but far from being considered unimportant, a wife's duties to tend to her husband and properly raise her children were considered crucial cornerstones of social stability by the Victorians. Women seen as falling short of society's expectations were believed to be deserving of harsh criticism.In divorce great changes in the situation of women took place in the 19th century, especially concerning marriage laws and the legal rights of women to divorce and/or gain custody of children. The situation that fathers always received custody of their children, leaving the mo ther without any rights, slowly started to change. husband only had to prove his wife's adultery, a woman had to prove her husband had not only committed adultery but also incest, bigamy, cruelty or desertion. Women could secure a separation on the grounds of cruelty and claim custody of their children.Magistrates even authorised protection orders to wives whose husbands have been convicted of aggravated assault. Victorian morality and sexuality Women were expected to have sex with only one man, their husband. However, it was acceptable for men to have multiple partners in their life. If women did have sexual contact with another man, they were seen as ruined or fallen. In education women were not freely offered the opportunity to study subjects of an extended, classical, and commercial nature. This made it difficult for a woman to break free from the societal constraints to achieve independent economical status.Education was specialised by gender. Women were provided with the oppor tunity to study refined subjects such as history, geography and general literature which would provide them with interesting but noncontroversial topics for discussion. Despite the restrictions and stigmatisation, some women did excel in â€Å"male† subjects such as law, physics, engineering, science and art. These women pioneered the path for the much improved gender equality in modern education in the UK. Women were rarely given the opportunity to attend university. It was even said that studying was against their nature and could make them ill.They were to stay more or less an â€Å"ornament of society. An Egyptian woman could acquire possessions in many ways. She could receive it as gifts or as an inheritance from her parents or husband. Or she could receive it from purchases with goods which she earned either through employment, or which she borrowed. A woman had claims to up to one-third of all the community property in her marriage. For example, the property which acc rued to her husband and her only after they were married. When a woman brought her own private property to a marriage, ( dowry), it remained hers, even though the husband often had the free use of it.In the event of a divorce her property had to be returned to her, in addition to any divorce settlement that might be stipulated in the original marriage contract. A woman was free to bequeath property from her husband to her children or even to her own brothers and sisters (unless there was some stipulation against such in her husband's will). A woman could also freely disinherit children of her private property, i. e. , the property she brought to her marriage or her share of the community property. She could selectively bequeath that property to certain children and not to others.Marrige was a very important part of ancient Egyptian society. Some people say it was almost a duty to get married. Compared to today's world, Egyptian marriages were very different; husbands could marry mor e than one wife, and people of close relations (first cousins, brothers and sisters, ect. ) could also wed one another. As you read you can see that women’s life has changed to better a women’s life. The women now have lots of rights and are very successful in many ways. Reference , Ph. D / Role Of Women In Ancient Egypt The Natural women’s museum

The relevancy of cultural icons Essay Example | Topics and Well Written Essays - 1500 words

The relevancy of cultural icons - Essay Example Hence the foray into serious literature was bold as it is the right approach.   As the oft quoted maxim states, ‘The more ethnic a work of art is, the more universal is its appeal’.   This is precisely what modern writers of the Highlands and Islands appear to have done since the beginning of the twentieth century.   In specific, they brought to the fore the influence of cultural icons, indigenous and foreign, and made their persona bear upon the written word. The rewards for this enterprise are for all patrons of good art to be enjoyed.   Writers of such renown as Alasdair Gray, Carol Ann Duffy, Irvine Welsh, etc serve as stellar examples of this success.   And as interviews and analysis of modern Scottish writers makes clear, their works are informed and inspired by key cultural icons, native or foreign. (Horwich, 2002)In an interview with Kathy Acker in 1986, Alasdair Gray mentions key personalities that influenced his artistic development.   Among the boo ks he read early in life are those by George Orwell, Franz Kafka and James Joyce.   Timeless classics such as 1984, The Trial and the Portrait of the Artist as a Young Man made a big impression on the formative mind of Gray.   These writers were cultural icons in their own right as they were recognized for their socio-cultural comment as much for their literary genius.   Today, their thought is well-assimilated into Scottish public discourse.  (Horwich, 2002)... As the oft quoted maxim states, ‘The more ethnic a work of art is, the more universal is its appeal’. This is precisely what modern writers of the Highlands and Islands appear to have done since the beginning of the twentieth century. In specific, they brought to the fore the influence of cultural icons, indigenous and foreign, and made their persona bear upon the written word. The rewards for this enterprise are for all patrons of good art to be enjoyed. Writers of such renown as Alasdair Gray, Carol Ann Duffy, Irvine Welsh, etc serve as stellar examples of this success. And as interviews and analysis of modern Scottish writers makes clear, their works are informed and inspired by key cultural icons, native or foreign. (Horwich, 2002) In an interview with Kathy Acker in 1986, Alasdair Gray mentions key personalities that influenced his artistic development. Among the books he read early in life are those by George Orwell, Franz Kafka and James Joyce. Timeless classics s uch as 1984, The Trial and Portrait of the Artist as a Young Man made a big impression on the formative mind of Gray. These writers were cultural icons in their own right as they were recognized for their socio-cultural comment as much for their literary genius. Today, their thought is well-assimilated into Scottish public discourse. Gray’s influences go further back in history, as he even drew inspiration from the Greek classics and epic folk narratives. Considering that ancient Greek thought is integral to Western academia, it is not unfair to claim that the intellectual traditions of the Highlands and Islands have drawn considerably from the former. Likewise, Gray’s adaption of key literary genres, forms and devices from across history says something of Scotland’s literary culture.

Friction Lab Report Example | Topics and Well Written Essays - 1000 words

Friction - Lab Report Example A proof of an increase or decrease in mass of the Newton’s experiment is determined by the force and acceleration achieved from the experiment. Goals: The goal of the experiment is to verify the existence of Newton’s second law by finding the coefficient of static friction, Â µs and the coefficient of kinetic friction, Â µk. using the experiment stated below. Introduction: Have you wondered the make-ups of mechanics? Well Newton’s second law breaks it down into simple understandable terms by providing a means of translating directly between the acceleration and force acting towards a given mass or object. Theoretical background: The experiments are based on the concepts of force and Newton’s Laws of Motion, particularly Newton’s Second Law which states that: the acceleration of a body is directly proportional to the net force acting on the body, and inversely proportional to the mass of the body. From this definition, the equation Net Force = Mass x Acceleration (Fnet = mass x acceleration) is derived. Air tracks were used to reduce friction; the little amount of friction that remains in the system is negligible in the data. The suspended mass was subject to gravity which has a constant acceleration of -9.81 m/s2. The variables were solved to include: acceleration of the sled, velocities of the sled at each photo-gate, net force acting on the string, and the time taken from release to the first photo-gate and between the photo-gates. Acceleration was calculated using the formula: Acceleration= Velocity/ Time. The experiment is commonly used in mechanics fields to determine the acceleration acti ng towards a given mass or object. ... Theory: The variables to be used in the experiment and their explanation involves F used to show the force, m used to show the mass being used and a used to show the acceleration of the object. The variables used by Newton’s lay emphasis on the net force used exerted on the experiment in question. The relationship between force and motion was initially discussed by Aristotle (384-332B.C). He proposed that the natural state of an object was during rest, and force was required to put an object into motion, therefore, a continuous force was necessary to keep the body in motion. Galileo Galilei (1564-1642) argued that a body at rest is a unique case of a more broad case of constant motion. He noted that in the absence of friction acting on a body to slow it down, the body might continue to move in a straight line forever. He proposed that bodies remain at rest or in a state of constant motion unless an external force acts on them to change this motion. Frictional force is a force unlike other forces which accelerate or slows down a moving body (Lerner & Lawrence, page 51). Isaac Newton (1642-1727) sanctified the relationship between force and motion by proposing that the acceleration of a body is directly proportional to the net force acting on it and inversely proportional to the mass of the body. This law is summarized by the formula F=ma which is verified quantitatively in this experiment. Work done i.e. physical work defined in terms of physical quantities is expressed as a product of positional change multiplied by the component of force Fx in the displacement direction dx. W = Fx ?x = F?xcos? Where ? is the angle between the direction of displacement and the direction of force. This relationship can be written in the vector dot product form W = Fx The

Are the Beliefs and Traditions of the Catholic Church Outdated for Research Paper

Are the Beliefs and Traditions of the Catholic Church Outdated for Todays Culture and Society - Research Paper Example And the Church’s cover-up of perverted priests who rape and molest young children is evil and has no place in today’s world. For all of these reasons, the Catholic Church, and the Church’s teachings, does not have a realistic place in today’s society, except for the teachings which are aligned with Jesus, which are based on loving and respecting one another. Discussion The Catholic Church is outmoded in today’s society because of their firm opposition to gay marriage. For instance, a Catholic School teacher was fired in Minnesota, simply because she believed in same-sex marriage (Sobel, 2012). The opposition to homosexual acts is rooted in The Bible, Leviticus 20:13 is the scripture upon which religious institutions base their opposition to homosexuality in general, and same-sex marriage in particular, for this passage states that a man who lies with another man is committing an abomination. However, to be consistent in their religious teachings, th e Catholic Church must abide by all of the scriptures in this Book, or none at all. If one scripture can be said to be irrelevant, or not apply, because the scripture was only referring to ancient times, then the same must be said for all of the Biblical passages. Biblical passages must not be sorted through and religions cannot pick and choose which scripture to enforce, and which ones to ignore. Therefore, some Biblical passages must be illuminated to show the inconsistency of using the Leviticus passage to justify The Catholic Church’s discriminatory response to homosexuals and gay marriage. The most obvious example of an outmoded scripture is Exodus 35:2, which states that the seventh day must be kept holy, and a day to worship the lord, and whoever works on this day shall be put to death. There is not a religious institution in the world, presumably, who follows this edict, and imagine the society that would. Doctors, fire fighters, emergency workers – none of the se individuals would be allowed to work if this Biblical passage would not be followed. Therefore, one better not have a heart attack on a Sunday, one better not accidentally set their house on fire on that day, one better not be a victim of a crime on that day, and one better not get into an accident on this day, because nobody should be allowed to work. The doctors who care for the sick, the firefighters who put out fires, and the police who catch criminals on Sunday should all be put to death for violating the edict regarding the Sabbath. Ridiculous? Well, as noted above, either all scriptures are taken literally or none of them are. If this scripture regarding the Sabbath cannot be taken literally, or dismissed as being antiquated, then so must the scripture regarding the two men who lie with one another. Moreover, the Catholic Church’s discriminatory stance against same-sex marriage has led to another situation where individuals are treated as other or less-than, and not allowed to marry a person of their choice, just because the Catholic Church and other churches teach that this is wrong. This essentially takes the nation back to the days before Loving v. Virginia, 388 US 1 (1967), which is the United States Supreme Court case which stated that anti-miscegenation statutes are an unconstitutional restriction on the freedom to marry. Before this case, states had laws on the books making interracial fornicating a crime, along with miscegenation. The arguments against miscegenation were that such

The Importance of Managing Change in the Air Transport Industry Essay

The Importance of Managing Change in the Air Transport Industry - Essay Example The paper suggests the steps that should be taken by the company to ensure success. The first step involves the creation of the ‘big message’. This step is important for Su as it will help her understand what is in for her. This step will make out the main message the individuals are involved in the change need to hear. In this case, Su was the only individual that was affected by this change. This message contains the major reasons for the change that include cost reduction, increased demand for the work force in Edinburg as well as to facilitate her skills and experience. Additionally, it should state the benefits that the organization will get from this change. This message should be done in a concise and clear language and communicated through the appropriate channels. This means that there should be official communication of the message by the human resource management team. Su should demonstrate acceptance of the terms and conditions of the change by signing an off icial agreement statement. It is important to get the support of the management while making this decision and find individuals that are influential within the organization to support this move. It is important to acknowledge that this influence could either be positive or negative and it is imperative to align oneself with the parties that support the decision. At this stage, it is significant to communicate to Su on the benefits that linked with the change. This is the couple with the communication of the benefits that accrue to both entities. There are various examples that should be communicated to her at this stage. First, the individual benefits such as improved flexibility with regards to the job location as well as a more challenging work environment that results in career growth and development. The company benefits should be efficiently communicated to Su including increased benefits from her skills and expertise as well as the benefits associated with having a diverse wor kforce. It can be concluded that the ‘big message’ defines priorities and establishes the tone for the subsequent steps.