Saturday, December 28, 2019

The London Millennium Footbridge Opening Free Essay Example, 2500 words

In general, the London Millennium footbridge was finally opened by her majesty the Queen, with huge publicity in June 2000. 80,000 people crossed the bridge on the first day according to the BBC In-depth report. Others, such as Arup themselves, think there could have been as many as 100,000 individuals. This bridge was innovative in its design and any new engineering project always carries something of a risk. The people involved did however do all they felt possible in order that their project would be a success. It was a highly publicized project, especially because it was right in the heart of London and had the Queen herself to open it. It could have all fallen very flat. It proved to at the very least an embarrassment to the Queen, the government, and the companies involved. Risks were minimized by in the first instance closing the bridge on the 12th of June and then looking at various possible options, and finally making necessary adjustments. As it is the original disaster h as, over time, become a long term triumph. Opinions are almost entirely positive. We will write a custom essay sample on The London Millennium Footbridge Opening or any topic specifically for you Only $17.96 $11.86/page That was ten years ago. Now it is accepted as a British triumph according to a survey of some twenty people, all of whom have walked across. It is fun. No one remembers a bridge that stays still was one opinion from a happy and frequent user. It is also convenient there are more tube stations and bus services near to the north bank of the Thames than the south and the bridge provides a convenient, safe link that is also a very positive experience.

Friday, December 20, 2019

Gender Discrimination In The Workplace Essay - 1239 Words

Introduction: The United States of America is a synthesis of different religions, cultures, and ethnicities. Although the American culture has improved significantly in terms of opportunities for equal employment, arguably there are still unjustified conflicts that create hostile working environments. Within the workplace, women have overcome countless obstacles, in fact, a common barrier that female employees face is gender discrimination. As an example, gender discrimination is the mistreatment of an employee because of their gender. According to the report s release by the Institute for Women’s Policy Research (IWPR, 2017), on average, women that are employed full-time earn approximately 80 cents for every dollar earned by men.†¦show more content†¦Alternately, an employee can file a violation claim based on their constitutional rights and seek a declaration. Legal Governance: Title VII of the Civil Right Act of 1946 is an important regulation that has raised awareness on anti-discrimination laws in today’s workforce. President Lyndon B. Johnson signed the landmark legislation and noted that: â€Å"Our generation of Americans has been called on to continue the unending search for justice within our own borders. We believe that all men are created equal. Yet many are denied equal treatment. We believe that all men have certain unalienable rights. Yet many Americans do not enjoy those rights. We believe that all men are entitled to the blessings of liberty. Yet millions are being deprived of that blessings-not because of their own failures, but because of the color of their skin. †¦ But it cannot continue. Our Constitution, the foundation of our Republic, forbids it. The principles of our freedom forbid it. Morality forbids it. And the law I will sign tonight forbids it† (NYT, 1964). For that reason, political and executive leaders have ma de a commitment to educate their employees on equal rights and diversity the workplace. However, there are several organizations that are facing hardships because of their negative reputation on gender equality and racial bias. For instance, ride-sharing services such as Uber and Lyft are under fire for creating a toxic culture thatShow MoreRelatedGender Discrimination in the Workplace Essay2122 Words   |  9 Pagessex-based discrimination (Sex-Based Charges). Most of these gender related accusations are gender discrimination. Stephanie Sipe and Donna K. Fisher, both professors at Georgia Southern University, and C. Douglas Jonson, a professor at Georgia Gwinnett University, state â€Å"Gender discrimination occurs when employers make decisions such as selection, evaluation, promotion, or reward allocation on the basis of an individual’s gender† (Sipe, Johnson, and Fisher 342). Most of the time gender discriminationRead MoreEssay on Gender Discrimination in the Wor kplace2843 Words   |  12 Pagesdiscriminated against in the workplace, it is evident in census data; in 2013, among full-time, year-round workers, women were paid 78 percent of what men were paid. It is said that the organizations that are pro-equal pay, including some unions, support the idea that the government should set wages for all jobs. To the contrary, the organizations that are proponents of equal pay are not for job wages being set by the government-they wish to have the discrimination taken out of pay scales from withinRead MoreGender Discrimination in the Workplace Essay example2606 Words   |  11 PagesGENDER DISCRIMINATION IN THE WORKPLACE by NAME INTRODUCTION Women are one of the most groups being discriminated against today. They try very hard to fit in and be successful in their careers. Discrimination against women is found in many workplaces. Some managers try to fix this problem, but others just ignore it. Companies that pretend that gender discrimination doesn’t exist are usually the ones that get sued for it more often. Other companies try to avoid law suits by dealingRead MoreThe State Should Stay Out of the Employment Relationship1504 Words   |  7 Pages2007 Federal election, the Rudd Labor Government began work on its promises to re-shape Australia’s industrial relations system.† (Riley amp; Sheldon 2008) However, some people think that the state should stay out the employment relationship. This essay will argue that the state should stay in the employment relationship because it makes the roles and has the rights and responsibilities for the employee and employer in working environment. The state is an influential actor in employment relationsRead MoreGender Issues Associated With Age, Gender, Ethnicity Essay1455 Words   |  6 PagesThis essay looks at different contemporary issues associated with age, gender, ethnicity in the working environment; which will particularly incorporate a discussion of gender relations, stereotyping and sources of inequality. The purpose of this essay is to fundamentally consider how organisational culture, norms of work, stereotypes and son on may impact on the opportunities people have. I am going to focus on the inequalities and who does what sort of work in the general workforce and more particularlyRead MoreWhen People Think Of Discrimination, They Tend To Think1254 Words   |  6 Pagespeople think of discrimination, they tend to think back to older times of slavery, racism, and an underdeveloped country. Sadly, discrimination actual plays a large role in the workplace of today. Discrimination is defined as â€Å"treating a person or part icular group of people differently, especially in a worse way from the way in which you treat other people, because of their skin color, sex, sexuality, etc.† according to the Cambridge Dictionary (Cambridge University Press 1). Discrimination comes in manyRead MoreNon Discrimination Policies Of The Home Depot Company Essay782 Words   |  4 Pages Non-Discrimination Policy Name: Course Name: Course Instructor: Date of Submission: Non-Discrimination Policy Companies that discriminate on basis of a host of job-irrelevant issues, comprising race, sexual orientation, gender, disability, age and ethnicity put themselves at a competitive disadvantage as opposed to companies that appraise employees solely on their credentials and qualifications to work well. Given the high rates of discrimination encountering the workforceRead MoreOrganizational Success Is Increasingly Becoming Dependent On An Organization1627 Words   |  7 Pagesthe adoption of diversity management programs has been growing steadily due to the rate at which diversity is becoming prevalent and essential in the workplace (Simmons and Rowland, 2011). This essay critically evaluates and discusses organizational approaches to managing equality and diversity. 1.1 Purpose of essay The overall aim of this essay is to critically evaluate organizational approaches to managing equality and diversity. Snape and Redman (2001) stated that even among top and globalRead MoreGender Inequality in Workforce904 Words   |  4 Pages2005). However, in the past few decades, there has been gradual changes occurred in the Australian gender order (ibid.). Even though men are the dominant gender in the workforce, due to globalization, women gained more opportunity to have jobs in the workforce (Jones 1983). In addition, there are increasing number of women in Australian workforce after World War 2 (Broomhill and Sharp 2005). But still gender inequality has been ongoing debate in the workforce for many years (Lannin 2009). Many peopleRead MoreAchieving Gender Inequality Within The American Workplace Essay1462 Words   |  6 Pagespercentages of women in leadership roles will help secure gender inequality within the American workplace which is currently not present. In the workplace it can be especially difficult for women to reach positions of great power because they’re often targets of discrimination and disrespect. In the essay Lean In: What Would You Do If You Weren’t Afraid? Sheryl Sandberg gave us her experience of her feeling this gender discrimination at her workplace. Sandberg that she was listening to a guest of honor

Thursday, December 12, 2019

Introduction to Psychology for Consciousness-myassignmenthelp.com

Question: Discuss about theIntroduction to Psychology for Behavior and Consciousness. Answer: Psychology involves studying the human mind and also its roles, particularly, those functions which impact behavior in a certain way. Psychology seeks to define mental and behavioral processes of people. It also involves applying knowledge to different human activity spheres which include the challenges faced by persons in their normal lives (Kalat, 2013). Psychological theories and practices incorporate the understanding of the functions of the brain and other aspects such as cognitive neuroscience and neuropsychology. Generally, this subject attempts to explore social relationships, behavior, and consciousness. It is described in the context of human behavior and experiences through empirical psychology. Additionally, there are seven modern perspectives of psychology which will be explored in this paper such as cognitive, behaviorism, social, evolutionary, comparative, clinical, and developmental. To start with the cognitive perspective, it emphasized on psychology as a scientific method of investigation and rejected introspection as a technique. Particularly, it emphasized on the science based on individual thinking, learning, and ability to remember (Plotnik Kouyoumdjian, 2013). Second, behaviorism emphasized on the observable action stimulus and response such as glandular secretions and muscular movements. It proposed that behavior can be studied using science without remedy of the internal mental consciousness. Third, social perspective emphasized the individual thoughts, behaviors, and emotions which can be impacted by imaginations and implied the presence of other people. Fourth, evolutionary perspective emphasized on the theoretical concept of technology by explaining various psychological and mental characteristics such as language, perception, and memory as developed adaptations. For instance, the characteristics may be seen as sexual selection or rather functional n atural creations. Fifth, comparative perspective proposed that studying human behavior contributes to a broad and deep understanding of the human psychology. Researchers such as George Romanes and Charles Darwin participated in the research of this perspective of psychology. Sixth, clinical psychology emphasized on the treatment and evaluation of psychiatric mayhem, abnormal behavior, and mental diseases where it viewed hospitals as collaborative settings where professionals such as psychiatrists and physician work as a team (Nolen-Hoeksema, Fredrickson, Loftus Lutz, 2014). Finally, the developmental perspective proposed on a persons growth and changes through their lifespan. It also seeks to synthesize and examines reasons why and how individuals experience changes in life. This paper outlines four pieces of evidence showing that psychological explanation of behavior is scientific and that it does not rely on common-sense. First, through research method, it is evident that psychology studies mental and behavioral processes. Through observation of the behavioral and mental processes, it is evident that they have developed and changed as explained through theories such as the Charles Darwin theory of evolution (Stangor Walinga, 2014). Through experiments, experts from the radio and television provide opinions on the behavioral and mental processes. Finally, through nature psychology is a science considering its outline of knowledge. To summarize, psychology is a broad topic which conveys various modern perspectives which focuses on psychological concerns based on human behavior and thoughts. Also, through evidence of research methods, observation, nature, and experiments psychology is seen as a science rather than common-sense. As human behavior is changing with time, the psychological perspectives are also evolving and growing. Psychology involves studying both behaviors and mental functions. Professionally, most people view psychology as philosophy, science, and also an art. However, the significant goal of psychology is to explore, explain, control, and predict behavior and mental functions. Also, psychology is a career subject which individuals may choose to major. Therefore, it is important for people to understand various specializations in psychology. These areas of psychology include cognitive, social, organizational, neuroscience, clinical, educational, development and among others (Lindsay Norman, 2013). Based on the various areas of psychology, individuals should devote time to the best discipline to take as the major. For those who love to help people in solving problems, interviewing, analyzing, listening, and collecting data should consider psychology as a career. In exploring various careers in psychology, clinicians focus on administering psychological tests and scores where they must work under the supervision of a licensed psychologist. Professionals in developmental psychology explore the individual changes and they specialize in handling children, adolescents, or infants (Seligman Csikszentmihalyi, 2014). The educational area of psychology is based on the teaching of psychology in schools. It addresses the educational and students issues where professionals focus on improving the students outcomes. Additionally, psychologists in the forensic field of psychology deal with concerns connected to psychology and law. Forensic psychologists embrace the psychological skills to legal concerns. Organizational field of psychology involves adopting principles in psychology at the workplace (McDougall, 2015). Finally, the health field of psychology requires individuals to specialize in psychological, biological, and social aspects which impacts ill nesses and health. The career option which relates to me best is the organizational psychology due to various reasons. This area of psychology requires people to adopt social, biological, and psychological principles to conduct research at the workplace to address productivity and behavior concerns (Larsen, Buss, Wismeijer, Song van, 2017). The first reason why this option is relatable is as it focuses on improving efficiency and productivity of employees as well as facilitating their well-being. Second, organizational psychology aims to address problems in the real world. Additionally, as a psychologist, I wish to study topics which are concerned with attitudes of employees, behaviors, leadership, and organizational processes. Therefore, psychologists in this area concerning organizational psychology focus on areas such as the human factors, human-computer association, and ergo metrics. To summarize, various psychology fields emerge with time. Therefore, individuals are obliged to choose careers based on their interests in the universities and colleges. Each psychological option has a specific area of study which focuses on various topics. Moreover, psychologist just needs to specialize in a single area as a career (Zentall Galef, 2013). In case an individual selects a specific area, they will require additional graduate learning in the same field. The option that relates to me best is the organizational psychology as outlined in this paper. Human factors are incorporated in this area and topics such as ergo metrics, product design, and human errors are studied. Individuals working in human factors aim to improve individual interactions with the machines and products within and outside the workplace. In addition, human factors assist in designing products to reduce injury rates as accuracy and safety are greatly enhances in the workplace. Some thinkers have sought to study how behaviors are learned. Two behavioral scientists, B.F. Skinner and Ivan Pavlov, engineered concepts of operant and classical conditioning, respectively. The prime aim of developing these theories is to help individuals comprehend how they learn. Operant conditioning is a theory of learning which is referred to as a process which aims to adjust behavior using either positive or negative reinforcement. Classical conditioning is a theory of learning which involves associative learning (Lachman, Lachman Butterfield, 2015). Associative learning explores the events in the surrounding and it explores all dimensions of human psychology. Generally, operant conditioning involves reinforcement through rewards and punishment while the classical conditioning involves association of the stimulus and responses. Classical and operant conditioning are vital theories in learning since they are central to the behaviors in psychology. However, how behavior is acquired in classical conditioning is different as in operant conditioning. For instance, using examples of the voluntary and involuntary responses, the main difference is that classical conditioning associates the involuntary stimulus and responses while the operant is all about incorporating voluntary responses (Landy Conte, 2016). Second, classical conditioning was first outlined by Ivan Pavlov who used a dog as an example in his experiment to prove that behavior is a learned response. On the other hand, operant conditioning was first described by B. F. Skinner who conducted an experiment using animals in a skinners box as the example to show that through observation behavior can be reinforced (Smith, Mackie Claypool, 2014). Lastly, classical conditioning focuses on the placement of a neutral signal after a reflex while operant conditi oning focuses of applying punishment or reinforcement after a certain behavior. To summarize, classical and operant conditioning are essential theories of learning as they are acquired from the behavioral psychology and they can fit in different learning conditions as outlined in this paper. Considering that operant conditioning focuses on the positive and negative behavior reinforcement, and classical conditioning focuses on association, I will provide examples of situations where my behavior changed through operant and classical conditioning. In the examples provided my behavior changed positively and others negatively. In my case, there are various situations where classical and operant conditioning applies. To start, there are two situations where I acquired behavior through classical conditioning. In the first example, I saw a person crying due to the pain of an injection and therefore, I also started crying before I was injected. The crying behavior was acquired through classical conditioning. The second example, I was bullied by a student in school and I started hating school. The hating behavior was acquired through classical conditioning. On the other hand, I have changed behavior through operant conditions in various situations. In the first example, I was considered to explain a presentation in the classroom where afterward I was complimented and applauded for good performance. Therefore, I was encouraged to participate in class presentations in the future. The second example, during my holidays I was working in a certain organization. My boss offered me privileges which raised criticism fr om other colleagues. As a consequence, the criticisms motivated the boss to stand in line and be sincere through operant conditioning. To summarize, in my personal life, I have had various situations where my behavior changed through classical and operant conditioning. In some situations I acquired positive and others negative behaviors as seen in the examples provided in this paper. References Kalat, J. W. (2013).Introduction to psychology. Cengage Learning. Lachman, R., Lachman, J. L., Butterfield, E. C. (2015).Cognitive psychology and information processing: An introduction. Psychology Press. Landy, F. J., Conte, J. M. (2016).Work in the 21st century, Binder ready version: An introduction to Industrial and Organizational Psychology. John Wiley Sons. Larsen, R. J., Buss, D. M., Wismeijer, A., Song, J., van den Berg, S. M. (2017).Personality psychology: Domains of knowledge about human nature. McGraw Hill Education. Lindsay, P. H., Norman, D. A. (2013).Human information processing: An introduction to psychology. Academic press. McDougall, W. (2015).An introduction to social psychology. Psychology Press. Nolen-Hoeksema, S., Fredrickson, B., Loftus, G. R., Lutz, C. (2014).Introduction to psychology. Cengage Learning. Plotnik, R., Kouyoumdjian, H. (2013).Introduction to psychology. Cengage Learning. Seligman, M. E., Csikszentmihalyi, M. (2014). Positive psychology: An introduction. InFlow and the foundations of positive psychology(pp. 279-298). Springer Netherlands. Smith, E. R., Mackie, D. M., Claypool, H. M. (2014).Social psychology. Psychology Press. Stangor, C., Walinga, J. (2014).Introduction to psychology. BCcampus, BC Open Textbook Project. Zentall, T. R., Galef Jr, B. G. (Eds.). (2013).Social learning: Psychological and biological perspectives. Psychology Press.

Wednesday, December 4, 2019

Metabolic Pathways and Environmental Control MyAssignmenthelp.com

Question: Discuss about the Metabolic Pathways and Environmental Controls. Answer: Introduction: While conducting the entire research study, I have found out the major strengths of the work. I could explore the consequences due to the BP oil spill. I am good at internet surfing and collecting the necessary information regarding the incident. I am quite efficient in communicating the issues and facts regarding this incident. I could therefore obtain the idea about the effects of such explosion by communicating with the personnel and workers of the company. I could effectively engage myself to prepare the presentation including the sequential steps of cause and effects of the scenario. Cross checking the information Implementing critical thinking Capacity Building Evaluation of Self-Assessment Study Preparation of attractive presentation While conducting this study, I could find some of the recognizable and significant limitations. It is thus necessary to bring some of the improvements in the assessment task and overcoming these limitations accordingly. It is essential to review the information and crosscheck with the information collected from the secondary sources. Improvement of the critical thinking to calculate the past and future risks may occur due to such incident. Frequently evaluating the self-assessment study is also necessary. Making the attractive presentation to clarify the entire subject matter will determine the relevance of the study. Difficulties in communicating with the staffs and the managers and gathering the necessary information Difficulties faced in arranging meeting with them. Permission to take access on the library computers Time Limitation Presenting the presentation in front of others was also challenging. The journey of conducting this study was equally challenging for the group. The challenges that we faced during this period are quite visible. It was quite difficult to communicate and gather knowledge about the incidents from the company itself. The workers and the managers did not provide the complete information about the future study. It was quite tough to arrange meeting and permission to communicate with the staffs and the managers of the company. Receiving the permission for the computer access was also difficult for us. The time limitation was quite challenging for us. Presenting the information in front of everyone was making us much nervous Markers Comment I think the overall remarks of the marker would be Satisfactory for the better approaches in future and fulfilling the criteria properly. I believe we shall be appreciated for our hard work to get this project done. We have met the criteria on the sequential basis. We took the snapshots of the BP products, revenue, and share performance. We have provided the summary of the BP oil explosions. We paid focus on the probable method of resolving the issues and its impact for long-term sustainability. We have even provided the preferable recommendation for the company to resolve the issues and strengthen the organisational position. We have demonstrated the understanding of the related concepts and theories associated with the subject matter. We tried extending the quality of the research by colleting both the primary and secondary data. We have maintained the professionalisms to prepare the slide presentations. The oral presentation of the group could have been better. I think the overall remarks of the marker would be Satisfactory for the better approaches in future and fulfilling the criteria properly. The effectiveness of corporate social responsibility Importance of maintaining the business ethics Utilization of analytical power Betterment of the communication skills The major part of the learning was to establish the thinking capacity to analyze the consequence after gathering the sufficient information regarding the incident. The study was helpful to strengthen the analytical power as well as the better communication skills. It helped me to understand the necessity of maintaining the corporate social responsibility and the business ethics. Therefore, the study has been much effective to make us learn the basic parts that will be beneficial for the future prospects. We can even utilize such skills to conduct the research studies based on the similar or different topics. Changes in Understanding Provided the analytical view regarding the corporate social responsibility and business ethics Helped me in strengthening the analytical power Helped me in utilizing the time schedule Transformed my communication skills by making me more confident The topic has restructured the thinking related to the corporate and social responsibility. It has provided me the immense ideas about the necessity of maintaining the business ethics. It is quite clarified that the sustainability of the business depends on the ethical consideration of the business. Companies undertake the corporate social responsibilities to confer benefits on the nearby communities from the operational location. Maintaining the corporate social responsibilities and the business ethics are essential for the companies to ensure long-term sustainability of the business. It is essential for everyone to be confident enough to gather the necessary ideas about the subject matter. Moreover, establishing the effective communication skills would be much helpful in communicating the research needs and information in a significant way. Hence, the lesson learned from the session helped me in transforming my ideas about the business case study analytical process. Additionally, i t helped me to build my analytical power in conducting the future study. It is essential to review the information and cross check with the information collected from the secondary sources. Even though it quite tough to arrange meeting and permission to communicate with the staffs and the managers of the company, it helped me to associate my knowledge to analyze the study by adding adequate knowledge. In one word, I can acclaim that the study helped me in building the knowledge in a significant way and has made my journey of the research much promising. References Homburg, C., Stierl, M. and Bornemann, T., 2013. Corporate social responsibility in business-to-business markets: how organizational customers account for supplier corporate social responsibility engagement.Journal of Marketing,77(6), pp.54-72. Kleinnijenhuis, J., Schultz, F., Utz, S. and Oegema, D., 2015. The mediating role of the news in the BP oil spill crisis 2010: How US news is influenced by public relations and in turn influences public awareness, foreign news, and the share price.Communication Research,42(3), pp.408-428. Lamendella, R., Strutt, S., Borglin, S., Chakraborty, R., Tas, N., Mason, O.U., Hultman, J., Prestat, E., Hazen, T.C. and Jansson, J.K., 2015. Assessment of the Deepwater Horizon oil spill impact on Gulf coast microbial communities.The metabolic pathways and environmental controls of hydrocarbon biodegradation in marine ecosystems,16. Rupp, D.E., Wright, P.M., Aryee, S. and Luo, Y., 2015. Organizational justice, behavioral ethics, and corporate social responsibility: Finally the three shall merge.Management and Organization Review,11(01), pp.15-24. Stein, D. and Grant, A.M., 2014. Disentangling the relationships among self-reflection, insight, and subjective well-being: The role of dysfunctional attitudes and core self-evaluations.The Journal of psychology,148(5), pp.505-522. Travers, C.J., Morisano, D. and Locke, E.A., 2015. Self?reflection, growth goals, and academic outcomes: A qualitative study.British Journal of Educational Psychology,85(2), pp.224-241.

Thursday, November 28, 2019

The Ashikaga (Muromachi) Shogunate vs. the Minamoto (Kamakura) Shogunate Essay Sample free essay sample

Introduction The subject of this paper is mediaeval Japan. straddling the three and a half centuries between the reasoning decennaries of the 12th century when the Kamakura bakufu was established and the mid-sixteenth century during which civil wars fumed following the effective failure of the Muromachi bakafu. The chronological events and betterments of these lively centuries depict mediaeval Japan’s civil order. economic system. society. and civilisation. every bit good as its associations with its Asiatic neighbours. This was the period of warriors. Throughout these centuries. the power of the warrior category continued to lift. and one political consequence of this development was the formation of two warrior authoritiess. or bakufu ( Hall ) . The Minamoto ( Kamakura ) Shogunate The initiation of Japan’s foremost warrior disposal. the Kamakura bakufu. characterized both a expiration and an gap. Since the 10th century. an progressively professionalized category of mounted contending work forces had served in local countries as estate decision makers and police officers and as functionaries attached to the variety meats of provincial administration. We will write a custom essay sample on The Ashikaga (Muromachi) Shogunate vs. the Minamoto (Kamakura) Shogunate Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By the 12th century. warriors had come to exert a dominant portion of the entire volume of local authorities. but even after two hundred old ages they remained politically immature. The most elevated warriors were still merely middle-level figures in hierarchies dominated by messengers and spiritual establishments in and near the capital. The bakufu’s initiation in the 1180s therefore represented an initial discovery to power on the portion of elect contending work forces. but the fledging government was barely in a place to presume unitary control over the full state. What was evolved was a system of authorities come closing a dyarchy. During the Kamakura period. Japan had two capitals and two interrelated venue of authorization. The potency of warrior power was clear plenty to those who cared to visualize it. but the bequest of the past prevented more than a slow advancement into the hereafter ( Varley ) . The Kamakura dictatorship was sorely tested when the Mongols attempted twice to suppress Japan with the largest naval armada of all time assembled. On both occasions. the Mongol naval forces was destroyed off the seashore of Kyushu by typhoons. which were calledkamikaze( divine air currents ) . The cost of constructing military munitions in Kyushu contributed to the ruin of the Minamoto kin. It was succeeded by the Ashikaga kin. which moved its military capital to the Muromachi country of Kyoto. As a consequence. Kyoto became the capital of both the imperial tribunal and the military dictatorship ( Young and Young ) . The Ashikaga ( Muromachi ) Shogunate Ashikaga Takauiji founded the Muromachi dictatorship in 1336. Relative latecomers to Kyoto. the Ashikaga warriors basically changed the power balance in the metropolis by set uping their central office at that place. Unlike the Kamakura dictatorship. which had maintained merely a limited presence in Kyoto. for a clip the Muromachi dictatorship made Kyoto the really base of the warriors. who were chiefly a provincial phenomenon. Despite their military capablenesss. nevertheless. they were non able to hold their manner in Kyoto wholly. In the mediaeval balance of multiple elites. both the nobility and the spiritual constitution continued to be forces to postulate with. Nevertheless. the warrior impact on Kyoto was shortly apparent. The Ashikaga and their protagonists were non simply the latest swayers to get in the metropolis. The of import functional difference between them and the other elites was based in portion on their military capacity: metropolis disposal. including adjudication and the enforcement of jurisprudence and order. frequently involved the usage of force. or at least the menace of force. Their application of bing warrior legal conventions to a broader societal spectrum was besides a important factor in their ability to administrate the metropolis. Finally the Muromachi dictatorship came to judge differences non affecting warriors: two blue bloods. for illustration. or an blue blood and a temple might turn to the dictatorship as the lone entity whose authorization carried adequate weight to make up ones mind a difference. By the early 15th century the dictatorship. like the imperial tribunal in early times. was recognized as the city’s decision maker ( Gay ) . The Muromachi dictatorship was the weakest of the three dictatorships – Kamakura. Muromachi. and Tokugawa – of pre-modern Japan ( Kanno ) . Even at its extremum under the 3rd Ashikaga shogun. Yoshimitsu. at the terminal of the 14th century and the beginning of the 15th century. the shogunate’s enforceable authorization extended merely partly beyond the cardinal and western states of Honshu and the island of Shikoku. The Kanto was neer steadfastly under cardinal Ashikaga control. and in the early 15th century this of import part lapsed into disunion ( Embree and Gluck ) . The gradual waning of the centralised power of the Ashikaga dictatorship came to an terminal in Kyoto with the Onin civil war ( 1467-77 ) caused by the competition between two baronial households closely related to the house of Ashikaga. The dictatorship was so diminished that it could non command the rival cabals or forestall the war. which disseminated the population of Kyoto and caused the devastation of countless antique memorials. With the terminal of the Onin war in 1477 began Japan’s ‘Hundred Years’ War’ in which warfare among the daimyo was endemic. It was a century of feudal system without any cardinal authorization. Even the old imperial system which had maintained some administrative legal power over outlying parts became defunct ( Fletcher and Cruickshank ) . Plants Cited: Embree. Ainslie Thomas. and Carol Gluck.Asia in Western and World History: A Guide for Teaching. Armonk. New York: M. E. Sharpe. 1997. Fletcher. Banister. and Dan Cruickshank.Sir Banister Fletcher’s a History of Architecture. 20 erectile dysfunction. Jordan Hill. Oxford: Architectural Press. 1996. Gay. Suzanne Marie.The Moneylenders of Late Medieval Kyoto. Honolulu. Hawaii: University of Hawaii Press. 2001. Hall. John Whitney.The Cambridge History of Japan. Vol. 3. Cambridge. United kingdom: Cambridge University Press. 1999. Kanno. Eiji.New Japan Solo. 4th erectile dysfunction. New York: Kodansha International. 1998. Varley. H. Paul.Nipponese Culture. Honolulu. Hawaii: University of Hawaii Press. 2000. Young. David. and Michiko Young.Introduction to Nipponese Architecture. Osaki. Shinagawa-ku. Tokyo: Tuttle Publishing. 2004.

Sunday, November 24, 2019

Crazy and Creative Cheating Tricks in Exams †Pro-Academic-Writers.com

Crazy and Creative Cheating Tricks in Exams Many students use a bunch of cheating tricks in exams. It may look a wrong deal, but it helps students gaining high academic results. Students prefer numerous exam cheating techniques. Many ways of cheating in an exam are quite common. Those scholars, who know how important their study results can be for their further academic success, try plenty of creative and exceptional techniques. Cheating is a challenge. It requires good preparation and advanced skills. Beginners use this chance to skip learning process and get great results no matter of time spent on education. Many clever learners generate creative unparalleled ideas. They tend to develop amazing ways of double-dealing at school or college. Creative Exam Cheating Techniques Modern students know countless remarkable cheating tricks in exams. Their exam cheating techniques are impressive and unparalleled. A trick with a water bottle is probably one of the most popular ways of school exams double-dealing. It is easy to cheat and not be caught. You should simply write test answers on the backside of bottle’s label. You may write down all answers, comments, and solutions to your paper by simply watching at the bottle you put on your desk and copying them. Just read your prepared notes. Lettering small notes on fingernails remains  best way to cheat in exam used mostly by school and college girls. You can use pen or pencil writing. It is a challenge. Writing answers at nails and staying able to read these tiny records remains thought-provoking method. Keep your fingers away from teachers! Inside ridge of your hat is a good place to site questions. You can wear a baseball cap on your head, and people may never notice its hidden side. Cover your head with clever thoughts written! Stay away from this duplicitous way, if you have not used wearing baseball or other hats to school on the everyday basis because it looks suspicious. If you know the exact place where the examination will be held, make sure to visit this control place beforehand. It may give you time for preparation. Writing answers on the desk will be a solution. Desk modifications at classroom will allow leaving answers and solutions to the most difficult questions or at least one single question. Writing your tests solutions at your thighs and knees can be effective if you adore wearing skirts. It is rather girls’ mission. It is a won strategy. Do not distract your classmates once looking at your prepared notes or you may grab an attention of your teacher. Modern Inventive Cheating Techniques Modern methods of double-dealing provide students with a chance to keep tiny notes and read answers secretly. Hide your small notes carefully. Act always naturally. You know all advanced modern secret methods, and each of ways of cheating in an exam is not familiar to your professor. It will work if you follow instructions. The known Kleenex notebook is a chance for a student. This technique allows hiding solutions written at Kleenex napkin, which you may take of your purse or backpack when coughing or sneezing. Do not reach it repeatedly. Take a piece of paper and print some answers and information you may bring to bear during your school examination. Use clear tape to put solutions. Stick it on your hand or clothes. Be aware to get rid of evidence once you have written your theory test answers and fulfilled your sheet. It is easy to cover notes with your sleeves. Hope people will miss noticing your special method. Searching for the best ways of cheating in an exam, you can find a bunch of unparalleled decisions. Impressions are hard, but effective method. If you know your teacher will give you a piece of scratch white paper, then turn to the following flimflam. Carve your answers, comments, and views on a piece of paper, but put one underneath to get clear impressions. You may do it easily. It is a perfect way to hide solutions. When looking at the black paper, people will never discover you look at responses by checking typed impressions. Using sunglasses is effective. Glasses used as a mirror allow catching reflections and seeing solutions written by your classmate, who sits next to you. It is a long process that requires lots of skills. Face a simple fact that every flimflam, fake action, and a double-dealing procedure is risky matter. How to Follow Cheating Tricks and Methods Using a calculator to deal with math issues is not a prodigious example of successful academic scheme. You will feel less confident with such actions. To stay invisible with own advanced double-dealing methods, every student needs to learn many schemes and practice them before scheduled theory test. This is the easiest part. Dealing with real situation, when you need to use all your double-dealing skills and patterns is much more difficult. To guarantee unnoticed and successful dissimulation at a test, keep following the next pieces of  advice: Never use an eraser. It is impractical and excessively obvious using stuff. Keep away from bringing out your secret notes immediately after the start of school, college or university examination. It will not look well staring at familiar items. Remember to add tiny notes to your clothes. Write solutions at your baseball hat, sweater sleeves or another piece of clothes you wear to school. Write down responses on turn side of a paper, avoid front.   Impressions are more beneficial than obvious follow-ups, tiny notes, and copies because they are visible on a blank paper sheet. Read special articles about school and college double-dealing. Subscribe to get the most innovative and creative ways of school manipulates by adding your mail address to a CENSUS and Nces.Ed.Gov list of subscribers. Be always aware of light advanced false wiles. Remember to turn to effective advanced manipulating techniques and modern double-dealing wiles that bring positive outcomes. Avoid using unpractical methods. Every your decision needs to be assured by successful previous usage of the way practiced. Successful ways of cheating are always characterized by following features: Clearness; Convenience; Easiness; Effectiveness; Efficiency. Generating new actions and methods is useful. When a teacher has no idea what you are planning, you can easily false him and get a high grade without proper study hours. Keep aware of professor’s attention. Teachers may look bored, indifferent or tired, but they are still keeping checking on you. Students may be clever. Teachers have enough own manipulating things. Many modern ways of manipulating with results are unserviceable if you cannot deal with your anxiousness and worriedness during important final test. Get rid of your fear. You can win this battle. Staying aware of a bunch of modern cheating techniques is beneficial for those students, who have no time or desire to study. Dealing with school, college or university theory tests is a challenge. When trying to skip study process, learners need to show unparalleled creative skills aimed at solving question papers easily without proper knowledge. It is a personal contest. Sometimes, it is easier to learn all materials and theory to pass a final test than creating numerous efficient fraudulent practices. Take your time to choose your way! Our list of inventive cheating tricks will help you anyway if you only follow instructions provided. Get your highest grades easily with our operational tips!

Thursday, November 21, 2019

Composer biography (Pyotr Ilyich Tchaikovsky) Essay

Composer biography (Pyotr Ilyich Tchaikovsky) - Essay Example When he was four years old, he composed a song with his younger sister Alexandra. He began piano lessons at the age of four, with a local teacher. He soon learnt to read music as well as his teacher in three years. He became familiar with Frederic Chopin’s mazurkas. In 1850, Tchaikovsky was sent to the prestigious Imperial School of Jurisprudence in St.Petersburg , an all boys school. He studied there for nine years. He was popular among his peers, and had intense emotional ties with several boys. As music was not given much importance in the institute, Tchaikovsky’s father paid for his piano lessons from Rudolph Kundiger outside the School,. In the meantime, Pyotr’s mother died due to cholera., which had a great emotional impact on the boy. When he was seventeen, Tchaikovsky was influenced by the Italian music instructor, Luigi Piccioli. Tchaikovsky loved Italian music, and it influenced his compositions. He admired Mozart’s Don Giovanni. He graduated in 1859 from the Imperial School of Jurisprudence and started working as a junior civil servant. He worked there for three years although he did not like the work. Realizing that his vocation was music, he resigned from the post to study music. According to Daniel.G.Mason, who writes in his â€Å"Personal Life†, Tchaikovsky was a â€Å"ready improviser†, and could play music well for dancing, and was blessed with a â€Å"rich sense of harmony†. When Tchaikovsky joined St. Petersburg Conservatory and studied music, he was one of its first students. After graduating in 1865, he got a job as a teacher of music theory in the Moscow Conservatory. According to Mason, Tchaikovsky now had â€Å"the courage to attempt his first symphony’’, ‘Winter Dreams.’ He was so overwrought by nerves, that he stopped composing anything in the night.. In the first ten years in Moscow, he produced varied kinds of music from operas to string quartets, which built up his reputation His first opera,

Wednesday, November 20, 2019

Artist Report Paper Research Example | Topics and Well Written Essays - 1500 words

Artist Report - Research Paper Example Approaching Noise is done in oil upon a 40 x 34 inch wood panel. The woman in the painting is a brunette with her hair pulled back into a bun. The light skinned model has her arms crossed over her chest to prevent the olive green military style shirt from falling down. She is in a subtle, serene mood as she looks towards the ground in wonderment. The model is standing in front of a whitewashed grey wall with letting and numbers upon the wall behind her. The light that falls upon the model comes from the upper right, in front of the model. The hues used in the painting show the realism that the viewer seems to be immersed in when looking at the painting. The realism shown by Kassan in this painting has a photorealistic quality to it. One could almost reach out and touch the model as though she was standing right in front of the viewer. The realism also allows us to interpret that her skin is soft and looks to be in her mid 20s wearing pink nail polish. Also, the gradation of the painting seems subtle and continuous like a person would see in real life and stark and in contrast in the same way as though a person were blocking the light from another source. There are two places in the painting that seem to flow away from the focal point of her face. Her eyes seem to bring the viewer to follower what she is looking at by going towards the bottom of the painting. Furthermore, you can also follow the flow of her hair as you see the strands of hair pulled back into the bun atop the back of her head. He uses the asymmetrical balance of the human body and draws upon the fact that not all painting has to be symmetrically balanced to be a great work of art. The words on the wall to her right seem to balance out the space taken up by the model on the left side of the painting. Approaching Noise allows the viewer to feel as though they are standing in the studio with Kassan as he is working with his subject on this particular painting with the amount of time

Monday, November 18, 2019

Average education on workers and opening business time in Tel aviv Essay

Average education on workers and opening business time in Tel aviv - Essay Example Investors should also register their companies with tax authority where all the necessary details of the company should be provided by filling form number 4436. A corporate tax should be paid to the Israel tax authority. Moreover, investors should also be aware of the social security contribution for their employees. The law requires employers to withhold some part of their employee’s income and submit it to the National Insurance Institute for purpose of providing employees with a medical cover. Finally, investors should be aware of the two types of incentives provided by the Israel government to encourage investors namely; declining corporate tax and investment incentives (Ministry of Economy State In Israel, pp.1-3) The average education on workers is 83 percent among men and women between the age of 25 and 64 years who have attained an equivalent of high school degree. Research indicates that having a good education is an important factor of getting a good job in Israel. Research further indicates that the quality of education score stood at an average of four hundred and ninety seven whereby average boys perform less than girls by eleven points (Publishing and OECD,

Friday, November 15, 2019

Discussion On Patois Is Not A Language English Language Essay

Discussion On Patois Is Not A Language English Language Essay Assignment #1: Discussion on the Topic Patois is Not a Language The use of the English language, which has been paramount to my development as a Jamaican citizen, has indeed created a tremendous impact on my life, thus enhancing my ability to communicate effectively within society as English language is currently recognized as the official language of education, international business, communication, media, the internet, technology, entertainment, instruction manuals and electrical and other appliances. Knowing Standard English, the most global of languages, has afforded me the ability to comfortably interact and benefit from its multiple international possibilities as today, only the verbally advantaged speakers are considered trainable, employable and are accepted professionally. While conducting my research, I noted very interestingly that over the years, there has been minor or no changes in the definition of language. Language, as explained by Soanes Stevenson in the Concise Oxford Dictionary 2008, 11th Edition can be defined as the system of communication used by a particular community or country, while a definition from the Book Human Communication: Motivation, Knowledge and Skills, describes language as a complex phenomenon whose meaning depends on where and when it is used. It is further explained to be a verbal symbol system that allows us to take messages and utterances in the form of words and translate them into meaning. (Morrale, Spitzberg Barge, 2006). I also gathered from the website http://wordnet.web.princeton.edu/perl/webwn that Language is the forms of speech, or the methods of expressing ideas, peculiar to a particular nation. The term Patois is used widely in Jamaica, and can refer to any sort of indistinct or broken language in any country of the world. Patois is used to refer to a variety of creole languages. A creole language develops from the combination of two or more languages. Patois is any language that is not spoken in its original form. The patois that is spoken in the Caribbean is called creole. The creole patois was developed by the slaves in slavery days. The slaves learned their masters native language-French, and combined it with their African Language to form this dialect. This dialect was created so that the slaves could speak amongst themselves without their masters knowing what they were saying. The culture was passed down to many generations and is still spokenà ¢Ã¢â€š ¬Ã‚ ¦ (http://whattocook.com/what_is_patois.html- obtained from source Friday, September 24, 2010) Patois is not officially a language in Jamaica; I am able to state same based on research that it has not (yet) been made official by the Government of Jamaica. And, although most Jamaicans primarily use patois for daily communication, it is quite interesting to note that, if you ask a Jamaican citizen at this particular moment, what language he or she speaks, the immediate response would be English. However, not all Jamaicans use patois. Patois is mostly spoken among the poorer class in Jamaica although many middle class people use patois as a casual language in various social settings. The general feeling about Patois is that it is a poor mans language and it is considered in this way because no strict rules outlining the standard grammar of the English language are followed and this gives the appearance of the person using it to seem uneducated which is why writers are encouraged to stay away from dialect as it is often hard for their reading audience to understand. Based on my personal investigation, I have come to understand that patois has always been considered unacceptable and it has been debated that it should be kept informal and is not to be used for any official purpose. This, I have noticed, as there are always whispers, negative utterances and even scoffing at persons who are unable to speak Standard English, whether in a social setting or workplace; such persons have been labeled as socially and linguistically inferior. Nevertheless, Patois is continuously being promoted daily via music (especially dancehall), poetry, for example those by Joan Andrea Hutchinson and Mutabaruka) and the media (newspapers, radio, television etc.). Gleaner writers such as Jennifer Keane Dawes and Dr. Kingsley Stewart have been trying to keep Jamaicans connected to their roots by writing columns about life situations or just for humour, strictly in patois, however, I dont think that this is helping the patois vocabulary of the readers. I, myself, read the columns and find some of them interesting yet very hard to read and interpret. Dr. Carolyn Cooper and Mrs. Barbara Gloudon, among others, also write articles in patois from time to time in the media, however, these are much easier on the eye. It is an issue of debate as to making patois an official language, which some believe will help to increase the self-esteem of many Jamaicans and add more strength to their identity if patois is considered as valuable a language as any. It is also discussed that recognition of patois may also increase communication skills and social interaction in Jamaica. In my opinion, most Jamaicans already know patois and, being that it is a form of language which is not considered appropriate for official purposes such as public functions etc., I dont believe that this is necessary to make it official or to even teach it, as some propose. I read an article where it is explained that in March 1999, a group of students from the UWI, Mona Campus put together a proposal in the hope of gaining Jamaican Language or patois, an official status. It is argued that this effort to make patois official is quite unnecessary because students are already having a hard time mastering Standard English in school, (Vascianne, 1999) much to my agreement. I am also in full agreement with Mooris Cargill, a Jamaican columnist that if patois continues to gain legitimacy, it will destroy English. Pryce (1997) states that the high illiteracy state is partially blamed by many Jamaicans on the presence of two languages in the country and outlined the belief of Professor Carl Stone that the reason students are having trouble with the English Language is more as a result of students not reading enough. I dont believe it is intelligent to implement certain changes such as food labels or even The Bible into patois. (N.B. Recently the book of Luke was translated into patois by a group of graduates of the UWI and became available in stores on 08/09/10) (http://wwww.jamaica-gleaner.com/gleaner/20100809/lead/lead2.html- obtained from source on Sunday, September 26) 2010) and I think it is would be quite absurd to see road traffic signs in patois. Imagine for example: instead of Buses only you read Ongle bus or instead of Reserved for handicaps you see Fi di andycap dem, etc. I work in a public educational institution, and at times am privileged to read some of the errors recorded by students at the advanced level in the secondary education system. Some of the students dont seem to remember that English is the recognized first language of the society and often make their response in their own form of patois. I believe that some teachers are to be blamed for this because at times, they themselves do not use the Standard English in the classroom and this, I believe, may be the reason why the students feel it is okay to record their responses in the manner that most of them do. Most of the students at the institution hail from the small fishing and peasant farming community of Annotto Bay and most of their parents have never had the opportunity to learn Standard English and most times do not necessarily speak patois out of cultural pride, but as a result of a lack of education, therefore if the students are not taught proper English by their teachers at scho ol, then they eventually become verbally disadvantaged and rely solely on what they have learnt from their uneducated parents at home and what they pick up on the streets, therefore, my point is that there will never be an end to illiteracy as far as this is concerned if the teachers fail to carry out their purpose. While I embrace my home tongue, patois, I honestly have a strong rejection to it being allowed and accepted everywhere. No language is a uniform system in which everyone talks just like everyone else. People who speak a given language share knowledge of its basic rules. Such common knowledge is the basis of mutually intelligible communication. (Kottak, 2002) It is a fact that there are certain social situations that influence our speech such as Geographical location, Cultural practices, and Socioeconomic differences and whatever phonological differences which are present are looked down on. Whether it is fair or not, people judge you not only by the way you look but by the way you speak. Proper language becomes a strategic resource, correlated with wealth, prestige and power. (Kattak, 2002). I believe that in order to effectively learn and properly use Standard English, it has to be practiced. Everyone needs to practice and learn Standard English in order to develop a career for if we should examine closely, we will notice that all academic institutions list English Language as a requirement for admission and all organizations, no matter what the job may be, requires Standard English as an asset for obtaining a job. Some of the most industrious people in society are those who are proud active speakers of patois, yet are not limited to learning and using the English language and encourage their children to do so. The Clergy, Lawyers, Doctors, Chief Executive Officers, Lecturers, Teachers and the rest of Jamaicas learned class primarily use English, not because they have access to the enlightened larger world, but because we continue to stigmatize the language that is used for official purposes all over the world. I will never look down on patois or scoff at persons who are unable to speak Standard English because, to me, some persons are simply not able to express themselves fluently no matter how hard they try, and I another reason is that I am aware that many Jamaicans feed their families from work done in the informal economy (eg. Factory, beauty shop, taxi service, vending etc.) where patois is the main language used not necessarily because they are illiterate but because that is what is available to them in this country. Everyone, at some time or another say words in patois. I cannot imagine any single Jamaican who I interact with on a daily basis who does not use it. Our Jamaican everyday language, as I affectionately call patois, when used by certain professionals gain them a respect or a certain cooperation and I believe that is the main reason why it is really used to get cooperation. I enquired of my brother who has been a Police Officer for seventeen years (who speaks mostly English when around friends and family) why they use patois when accosting bad men, and he explained to me, that some of the things they want to say may not have the same effect when said in Standard English. He shared some examples with me: A ded you waa ded instead of Do you want to die? Stap gwaan like you bad instead of Stop behaving badly and I could go on. I have also observed the Dean of Discipline at my school on several occasions handling certain situations, and for a situation with a very unruly child, especially boys, I realized that patois is often used. When I asked her why, she told me that at times, it is the only way to control them by speaking to them in the way they understand and as most times administered to them at home. She confirmed that whenever patois is used, they know that there is no joking. Other persons, such as vendors in a craft market, use patois to promote their wares to tourists; radio talk show hosts and media personalities use it to add real Jamaican vibes to their presentations; teachers sometimes use it to get across a point in class or to reprimand an unruly child; and children/students, oftentimes as they prefer, mostly because of peer pressure. I, myself, at work, interacting with my co-workers use some amount of patois, and from time to time, the members of my department, and students whom I supervise, have made me put aside all English (which I mostly use) and level with them in the language which they know and can easily relate to. Personally, I dont have a problem with patois. I grew up in a home where it wasnt looked down on, however, I was strictly required to address my parents (and everyone else whenever in their presence in Standard English). Most of the English Language I know and speak fluently today has been taught to me in my home, and this has often caused me to wonder about those children whose parents are uneducated and are unable to teach them. I am not saying that patois doesnt qualify, but I dont believe that one should be limited to learning only patois, because then, one may not be able to expand or move on to the world scale. I know that many Jamaicans are very foreign minded and this limitation would impact very negatively. In the meantime, I continue to embrace our beloved Patois and believe that as Jamaicans, it is not intelligible to want it to be made official so that other nations may be able to buy a manual or dictionary and learn it and be able to take advantage of it. I want patois to remain unique to us as Jamaicans. Other countries have their own creole which has not been made official and for example, even though I speak a little Spanish and can understand when spoken to in the language, if a native Spanish speaker wants to make disparaging comments about me in his native Creole right in front of my face, I would not be able to understand what is being said about me. Although I admit to hearing patois rather than poor English, I do believe that there is a time and place for patois. As a Jamaican, I like the humor and versatility our everyday language. And while I remain in agreement that patois is an effective medium of communication through which countless traditions and life skills have been passed, I emphasize my position nevertheless, that it is not necessary to teach patois or to promote it because Jamaicans naturally acquire the . patois necessary for cultural expressions and social and informal occasions.

Wednesday, November 13, 2019

How Much Homework to Give Kids? Essay -- Education Educating School Le

How Much Homework to Give Kids? To many kids in elementary schools, homework is a menace. It takes away quality time from a student’s daily life and activities. In Romesh Ratnesar’s article â€Å"The Homework Ate my Family†, Ratnesar mentions about a student named Molly and her daily routine. Her daily routine consists of â€Å"spending two hours doing homework, practicing the piano, doing more than 100 math problems, labeling the countries and bodies of water and reviewing a semester’s worth of science† (Ratnesar). Molly barely has time for dinner. Ratnesar also mentions about a girl named Christina who â€Å"does not want to go to middle school, high school or college because of homework† (Ratnesar). Jonathan Keys, a parent of two boys in Orange County, says that his â€Å"boys aren’t doing things normal boys are doing.† As a result, parents like Jonathan Keys complain that elementary schools are assigning too much homework to kids. They believe that the amount of homework should be greatly reduced in order to make way for quality family time and friends. Boys should go out and do things normal boys do, and girls should go out and do things normal girls do. As Jonathan Keys puts it, â€Å"Kids should go out, play, and have fun†. However, these parents are missing a major point: the real world does not work this way. Our homes and neighborhoods are surrounded by corporate buildings and government facilities. The employees of these corporate buildings and government facilities are not playing or having fun. They are busy trying to use their education to make a decent living. So the question is: how much homework should children in elementary schools get? I agree that some teachers give to students too much junk homework and not enough clas... ...s. I strongly feel that elementary school children need to do at least 15 minutes of homework a night but keep a social balance as well. However, parents need to do their part in putting major emphasis on the importance of homework. If every parent this duty, our nation would probably rank number one in the world. Works Cited Allen, Carol. â€Å"Re: Child Life. This is Tu Do!!!!!† E-mail to Tu Hoang Do. 11 March 2004. Keys, Jonathan. Telephone interview. 15 March 2004. Mauldin, Deena. Lecture. University of California, Riverside. Riverside. 3 March 2004. Van Linge, Mona. â€Å"Re: Child Life. This is Tu Do!!!!!.† E-mail to Tu Hoang Do. 12 March 2004. Ratnesar, Romesh. â€Å"The Homework Ate My Family†. 25 January 1999: 312-319. Article. Perspectives on Contemporary Issues – Readings Across the Disciplines – Third Edition. Ed. Katherine Anne ckley. MA: Boston, 2003.

Sunday, November 10, 2019

Therapeutic Hypothermia for Cardiac Arrest Patients

Therapeutic Hypothermia for Cardiac Arrest Jaime Bromley Jefferson College of Health Sciences Hypothermia is a decrease in the core temperature below 35 degrees Celsius or 95 degrees Fahrenheit. There are various medical uses for hypothermia. Therapeutic hypothermia is the only proven effective treatment for post cardiac arrest patients. Hypothermia decreases the amount of cerebral oxygen needed and also lessens the inflammatory response post cardiac arrest. This prevents brain damage and death in patients.There were two major studies done on this topic. One in Europe and one in Australia; they showed very positive outcomes for the patients who were treated with therapeutic hypothermia. More of the patients who received the hypothermic treatment survived compared to those who did not; also patients treated with hypothermia had less brain damage upon hospital discharge. Sudden cardiac arrest is a major health concern in the United States; there are more than 400,000 incidents annually (AHA, 2011).Only five to thirty percent of patients survive hospitalization and make it to hospital discharge (AHA, 2011). Doctors are now discovering the highly effective treatment of doctor induced hypothermia for cardiac arrest patients. Hypothermia is defined as a decrease in the core body temperature below 35 degrees Celsius or 95 degrees Fahrenheit (Ward, 2011). It is then characterized by whether it occurred accidentally or if it was induced purposefully. There are multiple uses for medically induced hypothermia.Doctor induced hypothermia is the most effective therapeutic treatment for out-of-hospital sudden cardiac arrest. Cardiac arrest patients suffer from ischemic brain injury leading to poor neurologic outcomes and death. Doctors will begin to cool patients as soon as recirculation begins. Therapeutic hypothermia works by decreasing the cerebral oxygen consumption. During cardiac arrest circulation does not occur, therefor the vital organs are not adequately perfused. W hen resuscitation happens circulation resumes and reperfusion occurs.Reperfusion is associates with free radical formation (AHA, 2011). Mild hypothermia blocks intracellular effects from high calcium concentrations and lessens the inflammatory response after cardiac arrest (Ward, 2011). In 2002 the results of two randomized trials were published that compared mild hypothermia with normothermia in comatose survivors of out-of-hospital cardiac arrest. One study was done in five European countries; the other was conducted in four hospitals in Australia (University of Chicago, 2008).In the European study the patients were cooled to the target range of 32 to 34 degrees Celsius (University of Chicago, 2008). They were kept at that temperature for 24 hours, and then passive warming would begin (University of Chicago, 2008). Six months after cardiac arrest 75 of the 137 hypothermic patients had positive results; and were able to live independently and able to work (University of Chicago, 20 08). Whereas with the normothermia patients only 54 of the 137 patients survived six months after their cardiac arrest (University of Chicago, 2008).With the Australian study the patients were cooled to 33 degrees Celsius, kept at that temperature for 18 then active rewarming would begin (University of Chicago, 2008). The results of the Australian study, 21 of the 43 patients treated with hypothermia had good neurological function at discharge compared to nine of 34 patients who were normothermic post cardiac arrest (University of Chicago, 2008). There are various techniques used to cool patients; currently there is not one technique that stands out over the rest in ease of use and high efficiency.Before the cooling procedure can begin the patient is given a sedative and a neuromuscular blocker to prevent shivering. There are multiple external techniques such as cooling blankets, ice packs, wet towels, and a cooling helmet; however all of these are slow to cool core temperature (Uni versity of Chicago, 2008). An intravascular heat exchange device has recently become available; this machine enables rapid cooling and precise temperature control (University of Chicago, 2008).During the whole cooling and rewarming process the patient is closely monitored and their temperature is taken regularly. Not every person who has sudden cardiac arrest is able to receive hypothermic therapy. There are multiple restrictions, and each hospital has its own protocol to follow. Some of the common exclusions are pregnancy, core temperature of less than 30 degrees Celsius post arrest, and known clotting disorders (AHA, 2011).In order to receive hypothermic treatment the patient must be at least 18 years of age, female patients must have a documented negative pregnancy test, cardiac arrest with return of spontaneous circulation, and the blood pressure can be maintained at 90mmHg (AHA, 2011). With the use of therapeutic hypothermia treatment many people have been given a second chance at life. Doctors and scientists are making great strides in refining the technique needed to successfully treat patients with hypothermic therapy. Ward, J. 2011). Therapeutic hypothermia for victims of cardiopulmonary arrest. AARC Times. 35 (10), 36-46. American Heart Association. (2011). Therapeutic hypothermia after cardiac arrest. Retrieved April 15, 2011 from http://circ. ahajournals. org/content/108/1/118. full#sec-9 University of Chicago CPR committee. (2008). Therapeutic hypothermia after cardiac arrest. Retrieved April 14, 2011 from http://www. med. upenn. edu/resuscitation/hypothermia/documents/Hypothermia%20Protocol%20Univ%20of%20Chicago%202008. pdf

Friday, November 8, 2019

Marketing and Lego Essays

Marketing and Lego Essays Marketing and Lego Essay Marketing and Lego Essay Executive Summary Since LEGO Group’s (LEGO) inception in 1932, the world-famous toy maker overcame numerous challenging obstacles to become the leader in the building toy segment. By 2010, LEGO had witnessed all-time high annual sales of over US$3. 7 billion to become the fourth-largest toy manufacturer in the world. Upon analysis of LEGO’s strengths through Resource-Based View, LEGO holds few key competitive advantages attributed to their success: strong brand name and innovative culture. These traits are not imitable or easily substitutable. However, the competitive landscape has drastically increased in the building toy industry as analyzed with Porter’s Five Forces. Essentially, the deteriorating barriers to entry from loss of trademark protection, Disney’s acquisition of Marvel for greater control of entertainment licensing, and increased rivalry among existing firms from little product differentiation are the main drivers of high competition in the observed market. Therefore, in order to uphold the market leader position in the building toy market and ensure financial success in the years ahead, it is strongly believed that the combination of differentiation and first-mover strategy will best allow LEGO to capitalize on the opportunities available in this growing industry while mitigating the threats from the changes in the market. Although several viable alternatives are present in order to address the mentioned concerns, expanding to the adult market with specialized LEGO sets for hobby and professional purposes is the most suitable. By tapping into this huge demographic consisting of many previous LEGO users, LEGO will diversify its product lines, gain a new channel for revenue generation, protect its brand from competitors’ similar products and maintain high brand recognition from wider targets. Problem Statement The LEGO Group (LEGO) is facing new threats emerging in the toy industry from company acquisitions, intensifying competition in the building blocks segment and risk of brand dilution. Representing one of the fastest growing categories in the global toy sales of US$83. billion in 2010, building sets hold a great opportunity despite uncertainty if LEGO is to successfully develop a product expansion strategy that can maintain LEGO’s current market dominance, high brand value and achieve a financial success. Porter’s Five Forces (Appendix A) The threat of the existing toy companies expanding into the building blocks segment is fairly high due to the similar cost structure and operation requirements. LEGO’s biggest competitor MEGA Bloks proved that other companies could carve out a percentage of the building toy market. LEGO is dealing with two kinds of buyers: small retailers and larger chains. With more than two-thirds of LEGO’s revenue coming from the 200 large retailers, these buyers have fairly high bargaining power. The small stores do not have such bargaining power with LEGO considering their order sizes and revenue contribution. The bargaining power of the suppliers is assumed to be weak as the companies in this industry can freely select their suppliers. For instance, LEGO reduced 80% of its suppliers, showing the flexibility of choosing from wide range of suppliers and significant control over supply-related costs. On the other hand, the rivalry level in the industry and the building sets segment is high. The acquisition of Marvel by Disney placed a large amount of entertainment licensing under the control of Disney which indicates that licensing agreements that LEGO relies on to add values to its products will become more difficult to obtain. Lastly, the threat of substitutes for both toys and building blocks products is assumed to be high as parents will often encourage other activities for their children such as playing sports, exercising, or reading books instead of having them play inside. To conclude, it is strongly believed that the combination of differentiation and first-mover strategy will best allow LEGO to capitalize on the opportunities available in the growing industry while mitigating the threats from the changes in the market environment. SWOT Analysis (Appendix B) LEGO is a globally recognized brand with long history of producing creative and educational toys and has established significantly positive image to the consumers. Thus, LEGO can embrace its reputation and knowledge in the industry to further diversify its product offerings. LEGO has many loyal parent customers buying LEGO products for their children. It is important to understand that the consumers are not the buyers of the products. Once the active consumers of LEGO, the parents trust its products and LEGO is deeply rooted in their personal experience. However, new product lines that reflect the current popular children’s culture face the challenge of appealing to the children and answering strict demands of parents. Nonetheless, LEGO has weaknesses as well. Digital Design Program offering customized product offering with delivery can be assumed to be incurring extra costs since LEGO cannot leverage its economies of scale. LEGO’s loss of patent protection is also the weaknesses that other competitors exploit. As competitors introduce plastic brick products that are compatible with the LEGO brick designs, the consumers are misled into buying the products thinking that they are LEGO. As competition and licensing control intensify to threaten LEGO, the organization should avoid expensive/additional marketing and legal campaigns in the building blocks segment, and divert such resources to take advantage of the unexplored segments in the market. Value Chain Resource-Based View Analysis (Appendix C) While LEGO’s business activities create value and competitive advantages for the firm and its customers, they do so with varying degrees. First, among the primary activities, inbound and outbound logistics are assumed to be standard practices across the industry, contributing little towards competitive advantage. The operation systems offer LEGO a high level of competitiveness since LEGO’s corporate governance is rare and difficult for competitors to imitate. Lastly, marketing and sales strategy for LEGO are unique due to the exclusive nature of licensing agreement, its history and long-term effort of brand building. LEGO’s general and human capital management contribute to its competitive advantage by applying the expertise and knowledge accumulated over the decades, making it extremely difficult to imitate. Technology development and procurement activities at LEGO are assumed to be similar to the general and human capital management and they are relatively unique to LEGO due to its organizational culture history. In conclusion, LEGO’s management should continue creating added values in their products through the above activities, with significant focus on marketing and sales to further synergize with their strengths as indicated in SWOT analysis and operations systems, which include product designs, to expand their product lines into new market segments. Alternative 1: Expand product lines targeting girls As indicated in the SWOT analysis, the market coverage for girls in the building blocks is assumed to be fairly low at this point. LEGO can expand its product designs by obtaining the licensing agreements with entertainment companies that girls favor, as well as adopting new product designs for girls. For example, diversifying its Duplo product lines with themes, such as princesses from Disney cartoons that girls will prefer over boys, will allow LEGO to capture the potentially under-served market segment. By increasing their product lines with minimal design expansion, LEGO is effectively ‘creating’ a sub-segment within the industry and challenging other competitors, which are trying to compete in the traditional building sets segment. Essentially, LEGO is positioning itself as a segment leader once again and capturing a large portion of the end-users and customers. Nevertheless, there are several risks associated with the alternative: first is the market uncertainty. In other words, young girls may not be as interested as boys in building blocks products even with appealing themes. Therefore, thorough target segment research involving focus groups and interviews is recommended to mitigate this risk. Secondly, there is low barrier to entry in this sub category of end-users. The competitors are easily able to compete in this market segment, by designing similar products with themes that will be targeting girls instead of boys. This is possible because re-tooling of the equipment is not costly, as the machines are manufactured to be able to handle multiple designs. Lastly, the increased control over licensing agreement is another major concern: with the themes involving Disney characters, it will be very competitive to acquire licensing agreements, given the previous relationship Disney has with Mattel and Hasbro. Fortunately, this risk can be mitigated by creating themes that do not use the characters’ names or key features, thus avoiding any misjudgment or legal conflicts. Alternative 2: Expand product lines targeting adults/previous LEGO users Given LEGO’s long history of being in the toy business, it is correct to assume that the older generation, who are the parents of the children that LEGO targets, have had experience playing LEGO sets. This fact brings up two unique and strong bases for an inimitable business strategy: 1). By targeting the adults LEGO will increase the size of its potential market. Re-attracting the once loyal customers will not involve complicated new marketing strategies as they can be easily connected based on nostalgic elements. While the threat comes from commoditization of LEGO sets due to similar products being produced by LEGO’s competitors, the past user experience of playing with LEGO sets will never be able to be copied. 2). Furthermore, the distinction between children as consumers and parents as customers made it difficult for LEGO to align the interests and expectations of its two stakeholders. Product expansion into the adult market enables LEGO to focus only on the product development as adults will not necessarily look for traditional values (i. e. educational factors) that LEGO toys have. Fortunately, LEGO for adults will not be a pioneer project. Around the world, many LEGO fans have uploaded pictures of items creatively made by the fans themselves with LEGO pieces (APPENDIX D). LEGO for adults will reflect this on-going global trend and design specialized LEGO pieces for adult users. LEGO for adult users will be used for professional and hobby-related purposes. Engineers can use LEGO to design new bridges, buildings and landmarks while general hobbyists can build a new computer case, frame for pictures and small stools. While LEGO sets for children was considered a toy, LEGO for adults will be a whole new category allowing its users to create art, functional items and highly creative masterpieces to attach unique personal experience and irreplaceable values. Recommendation (Appendix D) Ultimately, it is recommended for LEGO management to undertake the second alternative, to redesign the existing LEGO pieces to be more functional and target the adults. Although other strategy is a viable option, in order to address the concern of competition from absence of patents, lack of product differentiation, and higher dependency on popular licensors, the aforementioned solution is the most suitable. By tapping into this huge demographic consisting of many previous LEGO users, LEGO will diversify its product lines, gain a new channel for revenue generation, protect its brand from competitors’ similar products and maintain high brand recognition from wider targets. LEGO building sets for adults will protect LEGO with a new patent and decades of established loyalty. The LEGO sets for adults will be sold online for two main reasons: 1). This new product line is in an unique product category that does not belong in either the traditional toy stores r the home hardware department. 2). Adults have the mean to purchase (i. e. credit cards) things sold online. Furthermore, the unclear future due to Disney’s purchase of Marvel will be neutralized with the concept of the LEGO sets for adults. While the association of popular pop culture in LEGO theme is important to appeal to children, adults will be more concerned with what they can make with the pieces. Therefore, these new LEGO pieces will be bigger, come in greater variety in shapes and allow more complicated technical flexibility and aesthetic brevity. Upon a glance, completed sets made with such pieces will fit well with other furniture and items in a typical household. LEGO can effectively leverage the current usage of LEGO sets by the professionals and hobbyists like the University of Cambridge and Nathan Sawaya to showcase how they use LEGO. Finally, it is highly likely that once the adults start purchasing and manipulating LEGO sets for their own use, they will opt to buy toys and the traditional LEGO sets from LEGO for their own children, establishing stronger and wider customer retention for many years to come.

Wednesday, November 6, 2019

Acquaintance Rape essays

Acquaintance Rape essays Women take many routine precautions in their lives to prevent acts of violence from happening to them. Women take these precautions as a second nature because ever since we were little children our parents taught us not to do certain things and if you do your safety may be in jeopardy. However, the precautions theyre taking are against an attack by a stranger as opposed to an attack by an acquaintance. This should not be the case when we know that large proportions of these violent and sexually violent crimes are committed by someone the woman knows and sometimes even trusts. All women know not to go out alone or walk alone, especially at night. We also know better than to interact with men if we dont want to pursue it. We are taught to dress differently so as not to attract a man. We are taught to have a ride, and let someone know where youre going and what time you plan on arriving home. These routine precautions are a good idea, but they arent addressing the real problem. The real problem is acquaintance rape, even though most people when they visualize rape, they visualize a stranger in a dark alley waiting to pounce. This is obviously not the case. If we look at the risk factors associated with acquaintance rape then we can assess some routine precautions that can be taken to avoid acquaintance rape. The first is frequently drinking enough to get drunk. Obviously men will find you more vulnerable to give into their demands if you have been drinking or are drunk. A simple way to avoid this is not drinking in excess. This directly follows the next risk factor, which is drinking to the point of being unable to resist forceful sexual advances. This is an obvious risk factor. You are certainly more likely to be raped when you cant resist because to a man that means you want it. Using drugs or drinking by either the victim or the assailant increases the risk. Therefore, don...

Monday, November 4, 2019

Marketing Analysis Essay Example | Topics and Well Written Essays - 1250 words - 1

Marketing Analysis - Essay Example Depending on the levels of planning and intensity of auctioning process, the auction can last for a few days or even months. This paper analyses the process of spectrum auctioning and the relevant terms used in the marketing and transfer of the spectrum rights. The paper presents an exploration of the practicality involved in auctioning process to the economy of any nation that involves itself in the process. Spectrum auctions involve the sale of several interrelated spectrum licenses at a single moment in the market. There is no specified theory that guides the process of spectrum auctioning. The procedures of designing the auction involve utilization of scientific skills rather than merely economic theories and approaches. However, in the designing of the auction, there is a need that the developers attach more economic value to the amount of revenues collected against the expenses of running the auction (Maarten, 96). This strategy means that the efficiency of the spectrum auction depends on the amounts of revenues, which governments target at the end of the procedures. The levels of efficiency are specifically important because auctions are a relatively more stable source of revenues for the governments, similar to taxation. There are arguments that relate to the aspects, with some of them proposing that there is no need for the governments to attach much efficiency to the process of spectrum auctioning. However, as economists, there is a need that costs of factors of production be compensated in the amounts of revenues collected. This is the reason for making this topic an area of relevance to the economists. According to Mike (93), open bids give a chance for the bidders to get valuable information from the market as it concerns the valuations. The accessed information helps to enhance effective assignment of

Friday, November 1, 2019

Palaeolithic-type diet and the metabolic syndrome Essay

Palaeolithic-type diet and the metabolic syndrome - Essay Example metabolic syndrome were randomized to a two-week dietary intervention with either a Palaeolithic-type diet (n=18), based on anthropological researches or a healthy diet reference (n=14), based on the guidelines of Dutch Health Council. Both primary and secondary outcomes of the study were measured. Oral glucose tolerance and characteristics of MetS (blood pressure, glucose levels, abdominal circumference, cholesterol levels) being primary. Intestinal permeability, inflammation and salivary cortisol were measured as the secondary outcomes. Emphasis was put on prevention of weight loss. 9 men and 25 women with an average BMI of 31.8 kg/m2 and average age of 53.5 years were evaluated. The Paleolithic type diet resulted in an overall decrease in systolic and diastolic blood pressure, cholesterol and triglyceride levels as well as an increase in HDL cholesterol levels as compared to those who were subjected to the reference diet. However, the waist circumference decreased in all the subjects. Even though body weight was supposed to be kept stable, there was an overall reduction in weight of those who were subjected to the Paleolithic type diet as compared to those who were subjected to the reference diet. No changes were noted in the intestinal permeability, salivary cortisol or

Wednesday, October 30, 2019

International Business Essay Example | Topics and Well Written Essays - 3000 words - 22

International Business - Essay Example Operating under three main segments -- Automobiles, Motorcycles, and Financial Services, the company well-known three brands -- BMW, MINI and Rolls-Royce, goes with the popularity of company. Its BMW automobile range encompasses the 1 Series, Series 3, the 5 Series, and 7 Series, the sports utility vehicles, X3, X5, and X6 and M models, such as M3, M5, and M6. It makes available to customer cars under MINI brand and motorcycles under the BMW brand. The Rolls-Royce brands include three luxury cars, Phantom, Coupe and Ghost. With continued production assembly, services and sales subsidiaries made throughout the world, (Reuters, 2010a), BWM is undeniably a global company that can be affected by globalization. One of best proofs of a company’s attainment of its long-term health is the behaviour of its stock price in the stock market as the same could indicate achievement of wealth maximization objective (Bernstein, 1993; Brigham and Houston, 2002). This paper seeks to examine how the BMW may have benefited from the actual and potential impacts of globalization on the company by analysing the possible strategies that the company has employed. This will also evaluate the possible strategies of going forward which the company might use to response to the impacts of globalization that would be identified. The paper will discuss first the different models to understand the company’s strategies. The models include the PEST, Five-Forces and SWOT and determine whether the same are applied by BMW in its choice of strategies. The paper will end-up evaluating the present strategies used by the company and recommend what should be done by company in relation with models describe. The analysis will include using available information for BMW from its 2010 Annual Report and its websites. This paper has chosen BMW as this researcher finds interesting to see how car manufacturers could really

Monday, October 28, 2019

Regional Problems and Urban Problems Experienced In UK Economy Essay Example for Free

Regional Problems and Urban Problems Experienced In UK Economy Essay United Kingdom economy is a developed economy. Developed economies experiences different challenges as its tries to sustain its operations, in this essay I shall write on the urban and regional problems experienced in the United Kingdom economy. According to Office of the Deputy Prime Minister, (2006) growth of the economy came along with increased migration to the cities where the economic activities were many. This migration strains the resources available such as the infrastructure of roads, railways, water and sewage systems, waste managements and sustainable supply of food and other consumable goods (Jacobs, 2006). Such straining of limited resources makes them more expensive as a result lives in the cities is becoming expensive by the day. There is also stiff competition for the available job opportunities as the local and migrants from other countries flock in the country in seek of Jobs. These ends up denying the locals who are not much skilled accessibility to Jobs which leads to most people being Jobless in cities which are expensive to sustain their livelihood they therefore result to crime. This is the reason why state of insecurity and crime is in increase as the economy grows. According to George, (2007) the regions surrounding such strong economies tend to dwindle because most of their experienced laborer seeks employment in the already developed economies because their compensations are much higher. This denies them a chance to develop as they brain washed. The performances of such economy and its effect in the region could be measured by use of Regional Economic Performance (PSA) target and Gross Value Added (GVA). Therefore there is need to strategize on how United Kingdom would be able to solve the regional and urban problems which they experience for its sustainability References George, C, 2007. ‘Regional Activity Relocation Problems In A Developing Economy’, Center of Economic Research. Vol. 12, no. 1, pp. 311-338 Jacobs, B, 2006. ‘Cities Under Stress: Problems of Development and Decline’, Journal of Contingencies and Crisis Management, Vol. 2, no. 2, pp. 104 – 112. Office of the Deputy Prime Minister, (2006), UK Presidency EU Ministerial Informal on Sustainable Communities, Available at http://www. communities. gov. uk/documents/cit

Saturday, October 26, 2019

The Possibilities of Expanding the Business into New Overseas Markets E

The Possibilities of Expanding the Business into New Overseas Markets As international marketing consultant of Mackie’s of Scotland, the ice cream maker, it is my duty to consider the possibilities of expanding the business into new overseas markets, successfully. The Scottish ice cream market will be researched thoroughly. The UK target market of Mackie’s will be analysed. Finally a suitable country will be chosen to market the product to. The countries that will be selected from will be Saudi Arabia, Germany or Ireland. The UK ice cream market is estimated to be worth  £1.25 billion. Mackie’s of Scotland have been making ice cream in Aberdeenshire since the 1960’s, although they have been farming since before the turn of the century. Ice cream has been in existence since 618A.D but is rumoured to have been invented in 200B.C in China. The first documentation of ice cream in Britain is dated in 1672 during the reign of Charles II. The uniqueness of Mackie’s ice cream is that firstly it is made in Scotland, it is made with the help of Jersey and Angus cows, it is run by a Scottish family/workforce, Mackie’s is the market leader in Scotland with 45% of the market and has an 11% UK wide market. Mackie’s aim is to strengthen its UK market position and then look into potential export opportunities. These factors mean that the company and product are idea and ripe for expansion into foreign markets. Mackie’s trademark symbol is a milkmaid milking a cow in a field. The traditional flavour of the ice cream is represented by blue packaging. It is not called vanilla but simply traditional. No flavours are added to Mackie’s Traditional. Other flavours in the range include Honeycomb Harvest, Strawberry and Cream, Caramel Choc Mint, Absolutely Chocolate as well as Organic Ice Cream. Traditional is available in 120ml tubs, 500ml, 1 litre, 2 litre, 5 litre and 10 litre tubs. Honeycomb Harvest, which has orange, blue and white packaging, is available in all sizes except 2 and 10 litre tubs. Strawberry and Cream, which has red, blue and white packaging, is available in all sizes except 500ml, 2 and 10 litre tubs. Caramel Choc Mint, which has green, blue and white packaging, is available in 1 and 5 litre tubs. Absolutely Chocolate, which has brown, blue and white packaging, is available in all sizes except 500ml, 2 and 10 litre tubs. O... ...he market. The Saudis use Riyals the Germans and Irish operate on Euros. The country that I would choose to market the ice cream to would be Ireland. Politically Scotland and Ireland use similar techniques, they trade with similar countries, agriculture and industry are the main sources of income. Economically Ireland is stable. The amount of tourists that visit Ireland is quite phenomenal and it would be an opportunity wasted if Mackie’s don’t enter the market there. Ireland has a low population which could be seen as a good attribute, this is because Mackie’s are already market leader in Scotland, which has a population of 5 million. Therefore 2.8 million people to target would be relatively cheap, and another market could belong to Mackie’s. Technologically Ireland is advancing. However only ice cream giants like Wall’s will have far superior ice cream making equipment than Mackie’s. Technology advances in the country could help Mackie’s in Scotland. I feel that Saudi Arabia would not accept the product with specific Scottish branding. Germany being a very nationalistic country would also reject the ice cream as they would favour German brands of ice cream.